Is Advertising on Facebook & Instagram worth it in 2022?

May 5, 2022
Blog, Facebook

Yes! Advertising on Facebook & Instagram. Here’s How

The online world continues to be ruled by social media usage. Did you know, in 2022, social media video ads expenditure will increase by 20.1% to $24.35 billion? Woah! That is a gigantic figure!! Here are some more facts about Facebook and Instagram for you in 2022. Advertising on Facebook & Instagram actually has gone more costly.

Reasons for rising social media advertising costs are:

iOS 14 update by Apple, due to which a lot of Facebook targeting options are unavailable.
A lot of advertisers are running blind and what used to work before is no longer working.
Pandemic got a lot of churn in the advertising, Costs should go down but it has gone up. Wonder how the auction works
Many other unknown reasons for rising CPM costs.

If you are a new advertiser, running advertising on Facebook & Instagram could work.

Why you must still consider.

Instagram ad campaigns could reach more than half of the platform’s 2 billion users.
Instagram Stories ads will generate $15.95 billion globally.
Facebook advertising still generates a giant share of results
The number of monthly active users (MAU) on Facebook is nearing 3 billion.
Advertisers are expected to spend more than $50 billion on Facebook ads.
And don’t forget TikTok advertising and Snapchat advertising too

Make your offer great. Don’t sell at the start. Get them engaged and give something of value first.

Social Media Content

You can advertise on Facebook with a variety of different types of ads such as images, videos, a slide show of images, a carousel, and adding links to the existing posts. For Instagram, you have similar options but you won’t be able to make any in-caption links clickable, though. To add a link, you will call-to-action buttons. Interacting with friends and family, as well as sharing useful links and interesting and insightful posts, is the norm on Facebook. The behavior on Instagram is far more creative.

Facebook Ads Management

Facebook’s Ads Manager can be used to manage both Instagram and Facebook ads. Marketers can choose from a variety of audiences and placements thanks to this one-stop shop for ad resources. Campaigns are simple to manage, and the results are available for download. The campaign manager on Facebook has a lot of options for objectives, ad sets, and ads. There are numerous combinations to try out, as well as numerous ways to show all of the available ads. On Instagram, the ad manager took the “less is more” approach. You can have your ad set up with an existing post or story in just a few clicks.

Demography & Audience

Facebook’s demography is the most diverse of any social media platform, and they haven’t changed significantly year over year. Many brands will most certainly find at least some of their target audiences on Facebook. Instagram’s demographics are younger, and this hasn’t changed over the years.