Advertising Agencies in Dubai. How to use them wisely and improve your business
There are many advertising agencies in dubai. Some are good, many are not so good. If you are planning to advertise online and offline, you will need some outsourced marketing companies. How do you select them and use them to your advantage. As you cant do everything inhouse so some external help can be useful.
Inhouse Marketing Teams
If you have inhouse marketing executives, that is the best thing. But are they updated with the new digital marketing trends and know what works? Are they digital marketing trained and allowed to test and try new things? Are they brainstorming or attending the latest marketing announcements and up to date. Are they doing pure marketing or many things and marketing activities is also one of the tasks? If you scratch your head by reading above and thinking your behind, then my friend you may be getting poor marketing results.
Outsourced Advertising Agencies in Dubai
On the other hand, the marketing agencies in dubai are working with multiple clients with multiple projects and marketing campaigns. If their team is good they know what works for you and are more agile and more ideas which can work together with your inhouse marketing teams. So together you win. Seek some professional digital marketing experts who can give you better results in quick time. Marketing is changing and the future of advertising is more complex when it comes to bringing results specially when the online user has so many choices.
After all you pay more money to Google Ads & Social Media Ads then to the marketing teams. So why not select the best one and test the results? Dont be penny wise and pound foolish
Tips when hiring and outsourced Digital Marketing companies
- Have a clear defined goal. Tell them what you want from the marketing campaign and what you dont want. A proper marketing company will ask your expectations. Often miss communications leads to failures here.
- Know their teams. Talk to them. Check their knowledge. Know their personalities. After all you will be handing them that cash as advertising budget to spend. So make sure it is in the right hands
- Ask their recent projects, client testimonials, industry knowledge, willingness to explain you what they will do and how to improve marketing results. Reporting formats, who will communicate and the process.
- Check how many years company they are. About their own websites and online presence and some proven success. How soon they respond and professionalism. And hey give them space too. they are humans too. Check their marketing ideas
- Give them space too, give them time to perform, you dont expect magical results in 1 week or 2. Marketing takes time so be patient but keep checking on the progress. Remember, rome wasnt built in a day. You atleast plan for 2 – 3 months.
- Check the fees, often cheapest fees are not the best. Dont try to find diamonds in rust. They only happen in songs and movies. You need to dig a bit deeper in your pockets once the above 4 points matches your expectations.