Digital marketing techniques are highly effective for a business in achieving global reach.
This marketing strategy is evolving robustly with new techniques popping up in short intervals. A company should stay ahead of its competitors and innovate constantly. Leads Dubai has come up with advanced digital marketing strategies & techniques that will help an enterprise in reaching success. These advanced online marketing techniques are highly effective in increasing the conversion rate of a business effortlessly.
The CEO of the company recently stated in an interview with a leading daily, “The online marketing is expanding aggressively with new tools getting added every day. Therefore, businesses cannot afford to stay behind in a race that has thousands of competitors. Efficient digital marketing strategies are all that is required by an enterprise when customers have too much choice and attention is fragmented. Our company has made a prominent name in the market as a powerful digital marketing service provider. We have recently added a few advanced digital marketing techniques in our portfolio that will contribute towards the growth of a business.”
The concept of digital marketing has changed the entire online promoting game forever. It helps a business to reach out to its target customers in a short time. Moreover, digital marketing is cost-effective, and it has a high ROI (Return on Investment). This marketing technique is highly customized and can be strategized according to the requirements of a client. Leads Dubai strives to offer the best services in digital marketing including SEO services in Dubai, Google ads management, social media marketing, and other marketing services.
Leads Dubai team are experienced and learned professionals who are highly skilled. They know the basics & advanced topics of digital marketing and can apply the correct strategies in the right place. Besides techniques, digital marketing experts in this company are skilled in handling various tools and platforms that can help a company grow.
The latest digital marketing techniques introduced by the company are unique and will yield guaranteed results.
Leads Dubai prioritizes its clients above all and entertains all queries and suggestions from them. It incorporates all essential inputs from the client’s side to ensure the best outcome is yielded. The core team of the company offers consultation services to business owners. Since 2013, Leads Dubai has helped over 500 companies grow their marketing results. See some of the client’s success stories and testimonials.
If you run a business online and cannot get the desired result, Leads Dubai is the option to trust. Its new and innovative advanced digital marketing techniques have shown remarkable results in the past few years.
A business should know the digital marketing game well for surviving in the online market. Leads Dubai assures generating the highest number of leads by optimizing a business successfully. It offers practical solutions at an affordable rate. You can contact Leads Dubai here.
Building on these innovations, 2021 introduced several impactful digital marketing strategies. These approaches reshaped how businesses connected with their audiences and achieved results.
Digital Marketing Strategies in 2021
How to adopt a digital marketing strategy in times of COVID-19? It is one of the most striking questions that many entrepreneurs and marketers are asking themselves right now. There was a time when governments around the world were busy hiding several facts related to the coronavirus just to promote their dirty politics. But, it is not a hidden fact anymore how COVID-19 has affected the world, especially businesses with an online presence.
We need to balance fiscal responsibility with the need to keep consumers informed and involved, especially when moving forward is tough for both of us. However, due to the COVID-19 pandemic, some companies are reducing their marketing efforts, while others are being more agile and presenting exciting ways to involve their audience in these difficult times.
If you want to stay ahead of the competition, you must adapt to new ideas even these days. The last thing you want is to be caught off guard and lag behind competitors when the economy picks up again. However, this does not mean that you should continue with your prior marketing plans. This period requires sensitivity and flexibility to keep up with rapid changes. It is why strategies are so important, isn’t it?
In this article, we will analyze the leading digital marketing strategies in the time of COVID-19. Follow.
- The importance of reevaluating your marketing plan
The coronavirus pandemic is a health crisis like we’ve never seen before. Therefore, it is not surprising that it has had such remarkable impacts on the business world. In times like these, you need to respond to changes in real-time. Following that marketing plan developed in January may not be the best idea. After all, the public has new needs and priorities right now.Adapting to digital marketing strategies designed to tackle the adverse effects of COVID-19 is an ideal option right now. Because we seriously don’t know how soon or when this period will be over. It seems our fate for the next few years. The damage has already been done, the loss it is doing globally, and the damage it will do: businesses will take years to recover themselves. Thus, adapting to COVID-19 digital marketing strategies is essential. - Digital marketing strategies in times of COVID-19
Unexpected events like the COVID-19 pandemic have led entrepreneurs and marketers to think differently. In this way, it is possible to adapt to the moment and continue with an efficient job. Here are some ideas that you can explore in your business. - Recreate your marketing and sales funnel
Things are difficult now and can go on for a while. Most sectors are experiencing low conversion rates. And in some segments, this reality is even worse, for example, travel agencies, the hotel industry, etc. However, although consumers are not buying at the moment, they will do so in the future. Therefore, it is good to change your marketing and sales funnel to accommodate this new reality.Offer your audience something free during these difficult economic times: tests, open courses, or other gifts. Deliver your visitors with more prominent and engaging content. Doing so, you build trust, increase brand awareness, and maintain constant connectivity with your potential customers. Do not let go of any chances of conversion in this crisis. Support your customers with valuable information they need to make purchases online. - Respond to the crisis intelligently
A new study has revealed that 57% of consumers are happy that brands are helping them in the new coronavirus pandemic. On the other hand, some brands are supporting affected communities, while others offer the help they need from healthcare institutions. They are giving lightness, relief, and resources to those who need them most.Also, a good number of companies respond to the COVID-19 crisis with special offers, new services, particular resource pages, and other useful approaches. It’s an exciting way to keep customers close and generate value for an audience. Let your customers think that you care for them. - Invest in content marketing
Currently, social distance is the new norm. And to face this reality, many people turn to the internet to learn. For this reason, content marketing is proving increasingly important in the digital actions of companies. By generating relevant information, you keep the audience close by and ensure that they are inserted into your sales funnel – even if the purchase occurs after the crisis is overcome. There are plenty of good ideas to put this into practice – from posting more articles on your company’s blog to developing an online learning center with guides, online seminars, and courses. - Bet on virtual events
We are not sure when the real events will return to our lives. However, you can promote virtual development with more practicality and lower costs than a face-to-face competition. These virtual events can be of great value to digital marketing in COVID-19 times for several reasons:
- You get more comprehensive visibility by reaching a wider audience.
- Virtual events are cheaper to run. You don’t have to pay the costs of booking a venue and hiring an event planner.
- These events are measurable. You can determine how many people attended, where they are located, which topics are most popular, and how many of them took the actions your company wanted.
- And you don’t have to do a super production with multiple guests. Just have a notebook with a webcam and create a landing page to organize a moment of interaction with your audience.
- Follow the inconvenience of your sector
The Covid-19 crisis affected many sectors. And these sectors need to reinvent themselves for the future. The tourism segment is offering options such as virtual tours or 3D images of tourist sites. Companies that fail to reinvent themselves will be removed from the market. To emerge winners in this crisis, companies must combine resilience and agility. They must determine where they should be firm and where they should be flexible.
An excellent example of a digital marketing strategy in the days of COVID-19 is to examine your industry to identify the new difficulties your customers may be facing. After all, the reality of consumers is being transformed throughout this pandemic.
- Bet on inbound marketing
Inbound marketing is a set of marketing strategies that are based on content production. The goal is to provide relevant information that adds value to the potential customer of your business. The first objective is to get qualified traffic to your digital channels. After gaining access, the focus is on converting leads into customers for your business. After nurturing leads with more relevant content, it’s time to close the sale.
In the digital age, consumers want information before buying. During the coronavirus crisis, the benefits of inbound marketing become even more relevant, since you need something that requires little investment and delivers results faster.
- Use social networks
Social networks are great tools that you can use to generate many sales. You can apply your inbound marketing strategy by sharing valuable content with your followers. When it comes to customer relationships on social media, the biggest weapon is creativity. You can follow your competitors: how they are using social media, what strategies they are using, how people respond, etc.
But how can you interact with your audience right now? You can make publications with exercise tips and encourage your followers to comment telling what activities they have done at home during the quarantine. Tell them if your product can help them gain any benefit in this crisis.
- Largely invest in SEO
The first step to standing out from the competition is to be easily found on the internet. When someone searches for something you sell, your brand should appear in the first search results. This optimization is done to reach a more significant number of users and deliver the answer they have been searching for eagerly.
Since the beginning of the pandemic, the word “coronavirus” has been laboriously typed in search engines. Although this is a viral keyword, it may be worth using it in your content to search for positions on Google.
- Create campaigns and promotions
Remember that your mission is to offer solutions to your customers’ problems. Therefore, try to understand the primary needs of people at this time of quarantine and present yourself as the best alternative. But remember that to create freight campaigns in your e-commerce, you must ensure the security of your deliveries. - Conclusion: Adapt to survive
For businesses to survive, they need to adapt. It is a law of nature, but it can also be applied to the business world. We are dealing with a time when almost everyone is scared, confused, and uncertain. Companies and consumers have no idea what will happen next or how well they will thrive after the pandemic starts to subside. And the best thing you can do now is to be proactive.
Besides the digital marketing tips in COVID-19 times that we have just seen, try to adapt the actions that you have already been executing to this new reality. Now is the time for companies of all sizes to update and refine their marketing strategies to prove their value to the target audience.
If you’re not sure how you’re going to survive the pandemic or need a little help in dealing with your company’s crisis, consult with a professional digital marketing agency online at affordable prices.
Are you ready to adapt your digital marketing strategies in times of COVID-19? Do you want to count on the help of a professional with experience in this area?
Contact us today for your requirement. Working together, we can build a brand that will withstand any storm.
Let’s now dive into key digital marketing updates—past insights that shaped campaigns and future trends that will define success moving forward.
Digital Marketing Updates : Past Insights and Future Trends
Keeping Up with the Pace: Latest Digital Marketing Updates and Trends
Past Insights Digital Marketing Updates have a lot of new tools to play with Future Trends. We scour news papers and through wordrteam and searchengineland to share some of the best news in the world of digital marketing.
Google announces new Discovery ads format
Google’s latest digital marketing updates introduce a newsfeed-like feature within the Google Phone app, presenting Discovery ads. These native ads seamlessly span across Google’s extensive digital platforms, encompassing YouTube, Gmail, and the Google homepage. This immersive and interactive format is specifically designed to cater to user intent, enhancing engagement and overall campaign effectiveness.
Google’s Discover ads reach more than 800 million users annually. This change could make these ads far more effective at driving conversions than the previous format. Soon there can be interest based ads placed in the feeds.
Instagram announces Checkout
In March 2019, Instagram made a significant announcement regarding their new feature called Checkout. This innovative addition was specifically designed to enable users to make purchases directly from the platform. With this seamless integration, Instagram users can now enjoy a convenient and streamlined shopping experience without the need to navigate away from the app.
With the latest digital marketing updates, you can now shop seamlessly on Instagram. This convenient feature enables users in the UAE to effortlessly tap, select, and checkout, all while seamlessly continuing their scrolling experience. Say goodbye to interruptions and embrace a smoother shopping journey on Instagram.
Facebook Expands Ad Library to All Industries: Latest Digital Marketing Updates
In March, Facebook announced they were expanding their ad library, which is designed to make it easier for Facebook users to learn more about the companies who run ads on the platform.
To gain a competitive edge, it’s important to stay ahead of the competition with digital marketing updates. By accessing the ad library, you can gather valuable insights and effectively track ad spending, campaign details, page creation dates, and name changes. Monitoring your competitors’ ads will enable you to stay one step ahead and maximize your success.
Google’s BERT update
In October, Google announced the BERT update, which it called the most important update in the last five years. That is enough to make anyone involved in online advertising pay attention. How did BERT impact online marketing?
Here’s what Google says:
“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.”
LinkedIn offers interest-based targeting
In March, professional social media giant LinkedIn rolled out a massive change to their ad targeting program. Now, marketers can use interests to target LinkedIn users, similar to Facebook.
With the continuous digital marketing updates, leveraging LinkedIn as an alternative advertising platform becomes an attractive opportunity, particularly for B2B brands aiming to reach key decision-makers. As trust in Facebook wanes, tapping into LinkedIn’s vast network holds immense potential for targeted advertising.
Google’s core update
In September, Google announced a new core update to its algorithm, aimed at increasing the ranking of sites that offer original, substantial and uniquely insightful content. This was a major digital marketing updates specially in the SEO community.
While there were numerous digital marketing updates and news, we believe it is crucial to pay attention to the following selected highlights.
Looking ahead, we anticipate a rise in Voice Search usage and a focus on Meaningful ads for increased conversions. Additionally, we hope for simpler and more user-friendly ad platforms in the coming year. Once again, see our digital marketing services in UAE
Building on the latest digital marketing updates and future trends, let’s break down the 8 key types of digital marketing in this easy-to-follow infographic.
What are the 8 Types of Digital Marketing
Now that you know the 8 types of digital marketing, it’s time to understand how to implement them effectively. In this section, we’ll walk you through the 5 key stages of digital marketing—helping you plan, execute, and optimize your campaigns for long-term success.
What are the 5 Stages of Digital Marketing?
Building on the momentum of digital strategies, it’s essential to understand how small businesses can leverage digital marketing to grow efficiently, even with limited budgets.
How Small Business’s can leverage Digital Marketing
What is your Marketing Goal?
One good thing Internet has brought along for businesses is that we now have more insights into what works!. We are equipped to make better decisions by knowing what works in digital marketing. But knowing what works is subjected to one’s expectations. It’s only half the battle won. While the online marketing tools and capabilities are plenty, our minds & thoughts and way of doing marketing have not caught up.
How Small businesses can leverage Digital Marketing
Consider this scenario: A company advertises a full-page ad in a newspaper. How do you compare performance on a big full-page newspaper banner ad or billboard ad compared to a home page banner ad on youtube or any popular website? Depends on what you are measuring but I hope you agree that you can get better ROI online at almost half the cost. We advise small businesses in Dubai to think of the goals and objectives before doing any brand awareness campaign. It is better to question everything beforehand and avoid any disappointments later.
At Leads Dubai, we get inundated with calls for bulk SMS & bulk email enquiries. We have noticed that it solves the purpose for some of the clients, but for the majority, it’s not the right solution. There are better ways to do marketing & this is what I want to highlight through this post.
Before selecting the marketing channel, a business needs to step back and think about what marketing goals they want to achieve. Will the selected marketing method really help them? & at what cost? What if it doesn’t work. The solution is here —> Always Test
Let’s say AED 10,000 marketing budget, we advise spreading the budget spend to different channels. That way you will know which method is working and spend more there. Let’s understand the scenario in which these marketing channels are helpful
SMS Marketing:
Can be effective if you want to send a quick message to end-users for promotion, event, announcement, call back request etc. SMS works great as more users open the message to read it and then if of interest will call. You can send SMS based on many different targeting options. We advise messaging to your own list.
Email Marketing:
Email is the best social media. The real Marketing channel. Unfortunately, since it’s free and anyone can send or receive emails, there are just too many emails! Take a look at your inbox. How many emails are unread? The problem is that since there are so many lists and websites we subscribe to, there are so many emails to read!. Result? no one is reading your promotional emails. We noticed that out of 1,000 emails you send, 5% open the emails. from 50 users who open your emails, a further 10% of users will click your email creative and visit your website. So the cost per visitor? It’s quite high. So always question before doing your next email marketing campaign.
Database Sales:
We do not sell databases and do not encourage them. Another reason is that it doesn’t work. This is feedback from many of our clients. See this post on why an email database won’t help
Linkedin Advertising:
This channel works great if you want to promote B2B products or services. Linkedin has some great advertising features which can help you reach the right professionals, industry type, C-level senior executive, locations and much more. With LinkedIn sponsored and display ads, this is by far the best professional network you can reach out to.
Facebook Advertising:
Facebook is the world’s biggest social media and we don’t need to convince you that this is the place your customers hang out. It has some great new targeting capabilities which you can use. This is our previous Facebook marketing article you can read. It’s a great marketing channel if you want to reach out to the end-users.
Youtube Advertising:
Did you know that youtube is the world’s no. 2 search engine in the world? As per these statistics, over 300 hours of videos are uploaded every minute! There are a lot of users checking out youtube videos every day. You can show your video ads to multiple users at a very low cost. Sometimes the cost per video view is 25 fils ( 4 cents). this means AED 10,000 spent on youtube can get you over 40,000 complete video views along with subscribers for your channel, shares and likes. Since video is engaging video and audio, the recall value is banner than banner ads. Of course, this comes at fraction of the cost compared to TV Advertising.
Google Adwords Advertising:
Google Ads is something we are very passionate about. This is where our interest is! If a user is interested in something. They type on Google. S0 intention is there. All you have to do is show your ads to them at the right place & right time. We have successfully managed to serve many of our clients over the years of lead generation. See what some of them have to say. We have noticed many business owners are busy with their business + managing adwords campaigns on their own. As a result, they do wrong optimization or spend little time on their campaigns. As a result, they are not able to get better returns from their marketing activity. This post explains how some advertisers are losing money on Google Adwords.
Leads Dubai is an SME and we understand how marketing works. We want to help small and medium businesses and advise them on the best return from their marketing campaigns. Do tell us in the comments your marketing challenges so we can try to simplify it.
Leads Dubai is a Lead Generation Company. We are Google Partners & can help you generate new leads. Simply fill up this form or contact us at +971 55 526 8284
