Google Adwords Management – Complete Guide to Success.
How to use Google Adwords
Google Adwords Management if done well can be cashed in your bank account. Google Adwords is now Google Ads. The way to succeed with Google AdWords is to test and experiment to improve. There are many ways for google advertising management but not all campaigns works, It is mainly due to poor campaign structure.
To get better Google Ads performance keep the below in mind.
Create superb ads but don’t follow through with a great account structure
Have a great account structure but don’t follow through with the right keyword set for
the products/services you’re advertising.
Have the best keywords in your industry but don’t optimize your cost per click (CPC)
bids according to how the single keyword is performing.
Have the most optimized CPC bids but don’t have well-written ads to convey the right
message to the right audience.
Quality score in Google Adwords
Quality Score is such an elementary part of Google AdWords that I believe it’s the first thing every Google advertiser should learn and study in-depth. If you want to be successful with Google AdWords you need to know how Quality Score works and how it affects your campaigns. You should always target a 10/10 Quality Score. This score will ensure that you’re paying the bare minimum for your clicks and will enhance the profitability of your campaigns
% Quality score depends on
- 50 – 60% CTR
- 10 – ad relevance to a search query
- 10 – landing page
- 10 – loading page of your site
Below are some quick tips on how to ensure a high-Quality Score:
• Make sure you’re using only relevant keywords.
• Write catchy ads that will generate high CTRs.
• Organize relevant keywords together so they get the maximum ad relevance (see more
about this in the chapter titled Account and Campaign Structure).
• Use negative keywords.
• Pause keywords with low CTRs or move them to another ad group.
If you want to save time. Google Adwords Software can save time, but often they cost more and if you don’t understand it well, it can backfire. We have been doing google ads campaigns for the last 8 years. The ads platform keeps changing and you can learn more with all the latest google ads announcements here
