Are you able to Measure Tracking of Your Website?
Building a website is never enough to survive the digital dominance of the present era until and unless it is adequately tracked. Despite being one of the most crucial tasks, many website owners do not bother to measure their website’s performance and install or measure analytics
According to the experts, without proper tracking and measures, the growth of your website becomes a guessing game. This article will mention the various tracking methods and how to implement them properly.
Most popular website tracking is Google Analytics and now its getting sunsetted into GA4 which is the new tracking method for your website or mobile apps. Its free and gives you more user data in terms of their on website behavior activities. Check more about GA4 here. It is simply the next generation.
4 Important Website Metrics you should Track
Server-to-Server Tracking
APIs are used to keep track of click and conversion events. This approach automatically sends click and conversion data to Impact using an API request. An Impact client must cooperate with their Impact server to enable server-to-server tracking.
To connect to the required APIs, contact technical services. This monitoring technique is generally regarded as the most future-proof because it is unaffected by browser-based user privacy updates, like Apple’s Intelligent Tracking Prevention.
FTP Tracking
Batch file conversion reports are submitted to your tracking platform using FTP tracking. Well, advertiser FTP and Impact FTP are the two FTP tracking options offered by Impact. You must set up a specific FTP site containing advertiser FTP tracking.
The tracking platform detects batch files on a predefined. Following this, in the cyclical foundation, you must upload batch files to an FTP server to use Impact FTP tracking.
A first-party cookie is fired as part of standard JavaScript tracking whenever a conversion occurs. However, FTP tracking doesn’t use a tracking cookie, unlike other tracking methods. You must monitor click cookies and provide the conversion information.
Promo Codes
Promo codes are a fantastic method to track how partners support your work. They are frequently distributed as a part of offline efforts, and clicks may not necessarily accompany their use. Customers often enter a URL or come through searches.
The tracking system for promotions connects a promotional code used during conversion with a chosen partner to ensure the appropriate partner is given credit. Promotional codes can be followed by Tracking from server to server (the conversion event and related coupon code.
FTP tracking (the conversion event and related coupon that were given into the API) and a batch file placed in an executable directory can be used to enter code into the tracking system.
Direct Tracking
Direct tracking entails the development of unique rules for your JavaScript tag. These guidelines enable you to provide partners credit based on their referring URLs without requiring them to include any tracking information in their links. This may be a helpful strategy for certain partners, but it’s not typically advised to employ it with many.
Although the terms traffic, measurement and tracking sound too technical, they are certainly not tricky concepts to understand. Instead, if implemented tactfully, there’s no better aspect towards success.
So, if you want to measure tracking for your website performance, start it immediately! Also, you can take the help of Leadsdubai, who can give you setup analytics and measure your website traffic. We use tracking with ou SEO services and facebook ads pixels
