FAQ - Google Ads Campaign UAE

• Millions of people are searching on Google everyday for their interest or your products or services. They could be your customers too if you can provide what they need.
• Through the Google keyword planner, we find what they are looking for related to your products or services. Your ad is shown to them for those keywords on top
• You show your ads to the right people at the right time who may be interested to buy from you. This happens every minute of the day.
• You pay to Google the Pay Per Click everytime someone clicks your search ads and visit your website to do business with you.
• With Google Ads, you can also advertise your video on youtube channel, show banner ads in multiple websites mobile apps too.
• Google Ads is the most effective way to get some quick results and scale up your new customer acquision methods for both brand awareness and direct response campaigns
• Read all about the google ads campaign benefit here

Through Google Ads campaign you can do the following:

• Google Search Ads – Quality clicks with high CPC ( cost per click ) – they work the best
• Google Display Network ( banner / image ads ) – Not so good quality clicks and lower CPC ( Good for brand awareness )
• Youtube Video Ads – You pay per view when a user finishes watching 5 seconds skip ads ( .20 – .25 is the cost per complete video view )
• App Download Ads – If you want to get some app downloads, this universal app campaign can hlp
• Discovery Ads – Good for branding as it shows in Google app newsfeed and gmail and other websites. Great for branding
• Shopping Ads for Ecommerce – If you have ecommerce site and want to get sales
• Call Ads – If you want to get more calls for a local business. This is good direct response campaign

Google Ads Campaign can be created and done by anyone. All you need is some knowledge and time to do it. If you dont have either then the campaign you will do may fail. This is where we come in. As a Certified Google Ads partner for last 8 years we make sure that the experienced professionals are working on your ads campaign creation and optimization. We ensure all Google Ads best practices are followerd to help you deliver results while you focus on building your business further. Contact us to discuss about your next marketing campaign and get the expert advise.

To get started with Google Ads campaign, we need the following:

• A clear offer which will get people to take action.
• A clear brief from your side on the target audience like which cities you want to run ads, which days of the week and time of the day. Which keywords etc.
• A good landing page which loads faster on mobile and desktop ( If you dont have it yet, we help you create one )
• We share some tracking codes like remarkting and conversion tracking codes along with Google analytics and tag manager to add on your site for proper measurement
• Either you can share your own Google Ads account and share with us to run ads, or we create the ad account and run ads for you. Both options available.
• Both Google Ads Budget and Campaign Management fee needs to be paid in advance before we start the campaign.
• We agree on the campaign deliverables and action points. Our dedicated account manager will communicate with you regarding the campaign progress
• Once in a month Google Ads performance reporting is shared and findings and tips for the next month. Your feedback is important
• Our Google Ads is a monthly service, we recommend to do it for a minimum of 3 months to see better results.

Google Ads gives you quick results. As you are paying per click and your immediately appearing on the first page.  With SEO you are optimizing your website to follow and action all Google best practices and it takes time. It may take 6 – 9 months to get your website on 1st page of Google.

Ideally you should do both together as SEO over time will get you better quality leads and consistent too. The cost in the long run is lower in SEO than in PPC. For quick results however Google Ads is the best