Email, SMS marketing, SEO, google ads, social media marketing… The list goes on and on. Below 5 steps common with all these methods to generate leads?
A user is required to see the ad (step 1) –> click on it (step 2) –> visit the website landing page (step 3) –> read the details(step 4) –> fill up the form (step 5) –>convert (Finally)
As you can see, this is a 5 step process, and if any bad/broken experience in between these steps – the prospect moves out of the funnel. As a result, you get lesser leads and your marketing starts to become ineffective. It’s worse if you don’t know why your marketing is not effective and which of the process the step are broken.
Enter Facebook Lead Ads / FB Leads
An easy way to sign up for more info—anywhere
With Facebook lead ads, potential customers can sign up for what you’re offering within the Facebook ecosystem.
By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook / FB —like their name, number, or email. The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you—and gives you accurate, actionable info so you can reach back.
How FB Lead Ads Work
Here’s how lead ads work. Show your ad to users, and if they’re interested, they’ll click the call to action to bring up a form prefilled with their personal information that they’ve shared with the network. They can then review the information, edit it if needed, and click Submit.
“Bye Bye Landing Pages”
People are spending more time on their mobile devices than ever before, and lead ads will give people an easier way to connect with businesses, wherever they are. With Facebook ad targeting, you can reach the people most likely to be interested in your business and submit your form, so you can efficiently reach high-quality leads on Facebook. See our Facebook advertising services here
“Leads ads are the best way to run lead generation campaigns on Facebook. Lead ads let people show their interest in a product or service by filling out a form with their details and allowing a business to follow up with them.”
At Leads Dubai we have tested lead ads with an educational institute and a commercial services company with lead ads and they both saw more leads at lower cost per lead.
Some great ways you can use FB lead ads:
Newsletter sign-ups for current customers or getting information to new customers
A seamless way for education, financial or professional services to generate interest forms
For retail or eCommerce businesses, it’s a great way to offer deals, coupons, and offers
The auto industry can deliver information about new models, maintenance deals, or schedule test drives
The Good & Bad About FB Lead Ads:
We have noticed that while the form filling is easier. An Advertiser will get more leads and the cost per lead will decrease. That’s the good thing. The bad thing? – Some of the leads you get will be low quality as Facebook is making it easier for anyone to tap 2 – 3 times and their info is shared with you in the page settings.
Having said that, we try to avoid Fb interest targeting as that is a distant reference point to target your audience. It is best to retarget your website visitors, or Facebook custom audience to be more specific.
Over to you…
Contact us to discuss how leads Dubai can help your company generate new leads by using Facebook lead ads. Simply hit the contact us button. You may contact us on +971 50 304 7470 too.
Summary
Article Name
Facebook Lead Ads. Easy & Effective way to get new Facebook Leads
Description
TAP - TAP - LEAD. With Facebook lead ads, potential customers can sign up for what you’re offering within facebook ecosystem. See how you can do it too
Mukesh Pandey is a Digital Marketing Strategist. Passionate about Digital Marketing and the trends in the industry for 10 years. He is Google Ads Certified, Social Media Ads Manager & SEO Consultant. He has trained over 500 executives & business owners over the years. Helped over 300 companies achieve their digital marketing results. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
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