Discover 5 SEO Metrics for Content Marketing Success
In Leads Dubai, a SEO Company in Dubai, today we want to talk to you about the 5 metrics to know if your content marketing is going well. If you apply this strategy you will want to know if it really helps you increase your sales, if not, you can determine what changes you have to make to keep improving.
We know that the time between your publications and a sale is not short. But just like everything else in the market, you can measure how you are doing.
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Measure the traffic
Traffic is one of the most important aspects to measure for any marketer and SEO specialist at SEO Company in Dubai. When it comes to content marketing, your goal will be to capture people with your content and ensure that they enter the path you have set toward sales.
The amount of traffic you take to your content depends in part on the positioning of your website, the database of subscribers, number of followers on social networks, among others.
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Measure your engagement
Engagement, as one of the vital SEO metrics, plays a significant role in determining your content marketing performance. It encompasses both the quantity and quality of interactions people have with your content. Evaluating factors like bounce rate, time spent on the site, abandonment rate, comments, and social shares helps gauge engagement levels.
When analyzing this metric, consider potential factors that might hinder engagement, such as intrusive advertising, small font sizes, lengthy posts, poor structure, or content lacking in substance, entertainment, information, or utility.
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Measure your impact on social networks
Determining the effectiveness of a post or any other content piece relies on metrics such as likes and shares across platforms like Google+, Facebook, and Twitter. However, it’s crucial to note that shares or retweets don’t always reflect true engagement, as some users might do so without actually consuming the content.
While likes, retweets, and social shares offer basic insights, considering additional factors like click-through rates and engagement with social buttons provides a more comprehensive understanding of your content’s performance.
Remember that people share what they consider useful, that has authority, is interesting, fun or what you want to achieve.
The reasons why people link are several, such as:
- Utility, if a post is really useful and you can use it in the future.
- Authority, the author has a good reputation and is well known.
- Ego, if the content makes a person feel proud.
- Fun, this is the feature that makes a post more shared than others.
- Controversy, if it makes you think and discuss, inspires.
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The most important is: Conversion rate
Ensuring a successful conversion rate should be a primary focus of your content marketing strategy, as it determines the effectiveness of your efforts. Conversion goes beyond simply acquiring customers; it involves motivating individuals to take desired actions aligned with your goals.
Marketers often employ various calls to action, such as subscribing to newsletters, sharing on social networks, making purchases, and leaving comments, among others. By monitoring and analyzing these 5 SEO metrics, you can gain valuable insights into the performance of your content marketing strategy and optimize it for better conversions.
If you want to know more about SEO Metrics to Track Content Performance & Engagement here are 13 other tips
You want to make sure your content marketing is doing well, then learn how to create a social media strategy plan and also measures the tracking for your website. Here 4 metrics.
What metrics do you usually measure in your content marketing? What do you think of the best options to obtain the KPIs you want? If you need help in your strategy you can contact our SEO Company in Dubai, the Leads Dubai, and request our web content writing service.
Also Read: Local SEO Strategies
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