Snapchat Ads – The Best way to Advertise on Mobile
Snapchat was released in 2011. Since then, the mobile application has grown its base to over 166 million daily users. Apart from Snapchat Geo-filter advertising, Snap Ads are the latest available ads from Snapchat. These are mobile video ads where you can also add the choice of an interactive element to the ads.
The swipe-up rate for Snap Ads is 5X higher than the average click-through rate for other comparable social platforms.
In order to have a successful campaign the below steps need to be carefully followed.
Choosing the right Objective (This can make or break your campaign)–
Drive traffic to website
Installation of App
Get people to view the content
Selection of Location –
Snapchat ads are available in the following countries for now. State targeting is available too.
Argentina, Australia, Austria, Belgium, brazil, Canada, Chile, Colombia, Denmark, Egypt, Finland, France, Germany, honking, India, Ireland, Israel, Italy, Jordan, Kuwait, Lebanon, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Poland Portugal, Qatar, Singapore, Spain, Sweden, Switzerland, Turkey, UK and USA.
Demographic Targeting –
Audience (Married, graduates etc.)
Operating systems (Android & iOS)
Local Cell carriers
Types of Ads Available –
Run a Top Snap without an attachment to drive views of your video, still, gif, or cinema graph.
Use this attachment if you wish to drive Snapchatters to your mobile website to take action.
Use this attachment to drive Snap chatters to your app page in the Apple App Store or Google Play Store.
Long Form Video
Use this attachment to tease your video, then show Snap chatters who swipe up a longer version of your video up to 10minutes in length.
Specs Required for Snapchat Ads:
Maximum ad length: 10 seconds (4-7 seconds is recommended)
Maximum file size: 32 MB
Asset dimensions: 1080 x 1920 (image must use the entire canvas)
150px margin on top and bottom, 64px margin on each side
Resolution: 9:16 aspect ratio
File type: .mp4 or .mov file
Video code: H.264 encoded
Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate
Snapchat Ads Restrictions:
Snap Ads are not allowed to have borders of any kind
Ads imitating organic Snaps or tools are not allowed (i.e. doodles or Snap style fonts)
CTAs involving sharing or screen shots are prohibited
Silent or still Snap Video Ads are restricted (i.e. must include sound)
Overly-complicated URLs are not allowed
Use of Snapchat branding is prohibited
Content must be approved for audience ages 13 and up
Snap Ad creative must vary if running multiple ads
Once the campaign is set up you will be on your way to great engagements, website visits and downloads.