How to Run Effective Snapchat Ads
Snapchat was released in 2011. Since then, the mobile application has grown its base to over 800 million monthly active users worldwide. Apart from Snapchat Geo-filter advertising, Snap Ads are the latest available ads from Snapchat. These are mobile video ads where you can also add the choice of an interactive element to the ads.
The swipe-up rate for Snap Ads is 5X higher than the average click-through rate for other comparable social platforms.
In order to have a successful campaign, the below steps need to be carefully followed.
Choosing the right Objective (This can make or break your campaign)
- Drive traffic to the website
- Installation of App
- Grow awareness
- Get people to view the content
Selection of Location
Snapchat ads are available in the following countries for now. State targeting is available too.
Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Ireland, Israel, Italy, Jordan, Kuwait, Lebanon, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Poland Portugal, Qatar, Singapore, Spain, Sweden, Switzerland, Turkey, UK, and the USA.
Demographic Targeting
- Age
- Gender
- Language
- Custom Audiences
- Audience (Married, graduates, etc.)
- Operating systems (Android & iOS)
- Local Cell carriers
Types of Ads Available
Top Snap Ads
Run a Top Snap without an attachment to drive views of your video, still, gif, or cinema graph.
Web View – Swipe Up Snap Ads
Use this attachment if you wish to drive Snapchatters to your mobile website to take action.
App Install Ads
Use this attachment to drive Snapchatters to your app page in the Apple App Store or Google Play Store.
Long-Form Video Ads
Use this attachment to tease your video, then show Snap chatters who swipe up a longer version of your video up to 10 minutes in length.
Specs Required for Snapchat Ads:
- Maximum ad length: 10 seconds (4-7 seconds is recommended)
- Maximum file size: 32 MB
- Asset dimensions: 1080 x 1920 (image must use the entire canvas)
- 150px margin on top and bottom, 64px margin on each side
- Resolution: 9:16 aspect ratio
- File type: .mp4 or .mov file
- Video code: H.264 encoded
- Audio code: Audio 2 channels; PCM or AAC codec 192 minimum kbps 16 or 24 bit only 48 KHz sample rate
Snapchat Ads Restrictions:
- Snap Ads are not allowed to have borders of any kind
- Ads imitating organic Snaps or tools are not allowed (i.e. doodles or Snap style fonts)
- CTAs involving sharing or screenshots are prohibited
- Silent or still Snap Video Ads are restricted (i.e. must include sound)
- Overly-complicated URLs are not allowed
- Use of Snapchat branding is prohibited
- Content must be approved for audiences ages 13 and up
- Snap Ad creative must vary if running multiple ads
Once the campaign is set up you will be on your way to great engagements, website visits, and downloads.
If you are looking for Snapchat Geofilters or Snapchat Ads. Talk to us now. We are a social media marketing company in UAE.
