YouTube advertising in Dubai & UAE. Share your story
Share your story with videos
The numbers behind YouTube ads in the UAE
YouTube advertising - use video ads to get better response
YouTube is the 2nd largest search engine after Google. It is one of the top 3 most visited sites in the UAE. Your audience is out there watching their favorite videos. With YouTube Advertising, we can show your videos or banner ads to users based on keywords, device type, topic of videos, user interest levels, specific types of videos, and remarketing targeting.
Get quality YouTube video views for less than 20 fils per view. Pay only for engagement.
When a user skips your 5-second ads, you pay nothing. Pay for engagement which happens when they see the complete video. Clicks, subscribers, comments, likes, shares, and traffic to the website come free. TrueView ads are a new type of YouTube ad. Under Adwords for Video Platform. Youtube Advertising Video Length could be under 30 seconds for better impact.
Video ad formats for YouTube
Depending on your goal, there are many types of YouTube Ads. These include:
- Skippable in-stream ads ( You pay only after 5 seconds )
- Non-skippable in-stream ads
- Bumper ads
- Video discovery ads
- Masthead ads
YouTube advertising with Google
Benefits of advertising on YouTube (running video ads on YouTube)
- Connect with your audience. Video ads can help you connect with potential customers in a unique and memorable way. You can be personal when sharing your expertise with the world.
- Reach just the right audience. Reach your customers on YouTube by topics, keywords, or demographics, like "women under 35."
- Measure your success
YouTube TrueView video ad formats
TrueView video ads give viewers control over which advertisers’ messages they want to see and when. Each TrueView ad format appears in a different context, so viewers can interact with each format in a different way. Here’s what you need to know:
TrueView in-stream ads
When to use this ad format:
Use this format when you want your video ad to appear before, during, or after other videos on YouTube and the Display Network.
How you’re charged:
You pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages in other video interactions, such as clicks on the call-to-action overlays (CTAs), cards, and companion banners.
Where the ads appear:
TrueView in-stream ads can appear on videos across YouTube and on video publisher sites, games, and apps on the Display Network
TrueView video discovery ads
When to use this ad format:
For an ad (of any length) when people are searching on YouTube or browsing videos on YouTube and across the web.
How you’re charged:
You’ll be charged when a viewer clicks your ad and begins watching your video.
Where the ads appear:
TrueView video discovery ads can appear next to related YouTube videos, on YouTube search results, and on the YouTube mobile homepage
Reaching potential customers
YouTube and the Google Display Network offer a variety of ways to reach particular audiences:
Keyword contextual targeting:
You can use keywords that will help match your ads to web content. This works just like contextual targeting on the Display Network, and applies to both the Display Network and YouTube.
Demographic:
Reach people by age, gender, or parental status.
Topics:
Reach people based on certain topics.
Affinity audiences:
Select from interest-based groups to reach potential customers at scale and make them aware of your business. These audiences were built for businesses running a TV ad that want to extend the campaign to an online context at an efficient price.
Custom affinity audiences:
Advertisers can create audiences that are more tailored to their brands, compared with broad, TV-like audiences. For example, rather than reaching sports fans, a running shoe company might target avid marathon runners.
In-market audiences:
Find customers who are researching products or services and actively considering buying something like what you offer.
Remarketing:
Reach viewers based on their past interactions with your videos or YouTube channel. If you’ve linked a YouTube account to a Google Ads account already, we’ll create custom ones for you automatically.
Check out all other YouTube ads targeting options
You could use more Google ad tips to get better results
YouTube for Action is a new ad format to generate new leads
YouTube advertising: watch the video
If you have a TV ad, show it on YouTube and see the difference. The cost of what you pay to advertise on YouTube is a fraction of what you pay on other marketing platforms or tv advertising. Branding and awareness on you tube is higher. We will help create your video ad and market it to your targeted audience on YouTube. You only pay when a user chooses to watch your video. Your brand recall is higher and we ensure high help you get high engagement rates. Talk to us for video ads on multiple websites and youtube advertising with google.
We provide Video marketing services in UAE. As a video marketing agency in dubai, your video can be promoted on youtube, tiktok, snapchat and other social media platforms for maximum reach. Check our social media marketing services here.
YouTube ad formats at a glance
| Ad format | Placement | Platform | Specs |
|---|---|---|---|
Display ads | Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player. | Desktop | 300×250 and 300×60 |
Overlay ads | Semi-transparent overlay ads that appear on the lower 20% portion of your video. | Desktop | 480×70 (Flash) or text |
Skippable video ads | Skippable video ads allow viewers to skip ads after 5 seconds if they choose. Inserted before, during, or after the main video. | Desktop, mobile devices, TV, and game consoles | Play in the video player. |
Non-Skippable video ads and long, non-Skippable video ads | Non-skippable video ads must be watched before your video can be viewed. These ads can appear before, during, or after the main video. Viewers don’t have the option to skip the ad. Long non-skippable video ads can be up to 30 seconds long. | Desktop and mobile devices | Plays on the video player. |
Best YouTube advertising agency in Dubai, UAE
What our client’s say
We have had a fantastic experience with Leads Dubai (and Mukesh). They have been cost-effective, responsive and a real pleasure to deal with. Highly recommended!
The leads Dubai team are absolutely fantastic. They are always in contact trying to get you the best possible results. We hired them for lead generation and SEOs are extremely happy with the service.
Have used their services for SEO and setting up my google ads, very good feedback so far, hope to do more business with them
FAQ - YouTube advertising campaign UAE
Cost-Per-View (CPV): Cost: AED 0.20 to 0.30 per view. For example, for 100,000 views, costs could range from AED 20,000 to 30,000. Cost-Per-Thousand-Impressions (CPM): Cost: AED 20 to 30 per 1,000 impressions. For instance, to reach 100,000 impressions, you might spend between AED 2,000 and 3,000. Ad Types and Costs: Bumper Ads, Non-Skippable Ads, In-Feed Video Ads.
Yes, YouTube ads are effective in Dubai due to high internet penetration, a diverse audience, and advanced targeting options available on the platform. Businesses use YouTube ads to increase brand awareness and drive engagement in the Dubai market.
Create a Google Ads Account: - If you don't have one, sign up at{' '} Google Ads . Set Up a New Campaign: - In your Google Ads dashboard, click the blue "+" button to create a new campaign. - Select a campaign goal, such as "Sales," "Leads," "Website traffic," or "Brand awareness and reach." Choose Campaign Type: - Select "Video" as the campaign type to run video ads on YouTube. Select Campaign Subtype: - Choose the appropriate subtype for your campaign goals, such as "Custom video campaign," "Non-skippable in-stream," "Outstream," or "Drive conversions." Set Budget and Bidding: - Set your daily or total campaign budget. - Choose a bidding strategy, such as "Maximum CPV" (cost-per-view) or "Target CPA" (cost-per-acquisition). Define Target Audience: - Use targeting options to specify your audience by demographics, interests, keywords, placements, or remarketing lists. Choose Ad Placements: - Decide where your ads appear on YouTube and the Google Display Network. Create Ad Content: - Upload your video ad or select an existing video from your YouTube channel.
- Add details such as the headline, description, and call-to-action (CTA). Review and Launch: - Review your campaign settings and make sure everything is correct. - Click on "Create Campaign" to launch your ad.
Tell us your goal. We’ll plan the YouTube campaign.
Share your audience, video creative and budget. We’ll come back within 24 hours with a costed plan: ad format mix, targeting recommendation, expected views and forecasted engagement.
- Certified Google Ads partner
- From 20 fils per engaged view
- All YouTube ad formats covered
- Video ad creative support
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