Gone are the days when you used to allocate your marketing budgets blindly. Today a customer has more options due to increased competition. This means an average consumer is watching more ads than he was before. Unfortunately, his ability to remember all these ads and make choices based on ads is not strongly co related. You may think brand awareness is created. But how often that brand awareness creates real purchase? I know a popular soft drink but i stopped having them 5 years ago. How do you find your target market?
As a company when you advertise, its important to measure your ROI. Whether it is Newspapers, TV, Outdoor Advertising or anything else. Today’s consumers they are smarter in blocking your ads.
When you want info on lets say the plumber, or nearby restaurant where do you go? Yellow pages and directories is so 1980’s Most use the internet! Instant results with reviews and special offers and maps and contacts! You get everything. Its no brainer in todays world to be online.
As a consumer, people hate ads. It is an interruption and shown to them without their permission. This model has to change. For example, how many of you do not change TV channels during ad breaks? change radio stations for different songs during ad breaks? Some ads are so annoying, they create negative effect.
Worst of all for me? Email Marketing. Is your inbox flooded with spams? Good news, your not alone. Bad news, too many emails overwhelm us harms our state of mind. There is a sense of incompleteness and anxiety. I wished the spammers could go away.
How about SMS marketing? Do you get sms at odd times? unrelated topics? see! Its free for you to receive. If its free for you then your the product. Your data is been sold to marketers so they can advertise you with many possible ways.
Then comes the internet marketing and social networking
You may ask what is socialmedia or social networking? There is a thing about marketing strategies on social media. It Works
The best part about online marketing is that you can target consumers who want to hear from you. This way your not an interruption. Infact your presence is welcomed and both benefit. Leads Dubai helps you find those prospects
So, Is your advertising working not working? You decide or let us help you decide.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Know more about Mukesh on Google+