Top 10 Google Tools to Research & Expand in International Markets
There are 2.8 billion Internet users worldwide and tens of millions of businesses online. Wouldn’t you like to add them as customers?
In this article, we will highlight some important tools to help you attract, communicate with, and sell to audiences everywhere in the world. You can create and grow a global business today like never before!
These tools can help you discover your market outside your country and expand your business. There are host of public data tools available.
1. Googles Public Data Explorer
The Google Public Data Explorer makes large, public-interest datasets easy to explore, visualize and communicate. As the charts and maps animate over time, the changes in the world become easier to understand. You don’t have to be a data expert to navigate between different views, make your own comparisons, and share your findings.
2. Google Analytics
Identify the locations of your clients by google analytics country data. Look at your website data and know where your audience is coming from and see if there are any potential.
3. Google Trends
This is a good starting point to discover how different trends happen at different places over time. It gives you great local insights. see our last post on ramadan trends and what people search during this holy month.
4. Global Market Finder
Google Global Market Finder is a free, online application that helps you find new markets for your products or services overseas.
Enter any keyword from your region & it will give you data and volume of those keywords in different regions. Try this to know where your audience is and what they are searching for
It helps you compare opportunities from different locations around the world using the following:
Google Search data
Google Translate keyword translation
AdWords keyword bid and competition
5. Consumer Barometer
The Consumer Barometer is a tool to help you understand how people use the Internet across the world. find users in different markets.
6. Google Business Maps
– gives info on market potential
7. Google Shopping
– know what products people buy in which countries
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Know more about Mukesh on Google+