Targeting options with YouTube Advertising

Targeting options with YouTube Advertising

Targeting options with YouTube Advertising

Youtube Advertising  format is called TrueView video ads. They run on YouTube and across the web through the Google Display Network. Youtube has over 1 billion users and it is a very popular service in UAE.

With Video advertising, your message can be more impactful.  Below is the variety of advertising options available on youtube.

  • Demographic groups: Choose the age, gender, language, location & parental status of the audience you want to reach.
  • Interests: Youtube users see different videos. You can target and show them your ads based on topic of videos they watch. Some types of audiences are
    • Affinity audiences: Raise brand awareness and drive consideration with your TrueView video ads by reaching people who already have a strong interest in relevant topics.
    • Custom affinity audiences: With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. 
    • In-market audiences: Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer.
  • Video remarketing: Reach viewers based on their past interactions with your videos, TrueView ads or YouTube channel. 
  • Placements: Target unique channels, websites, or placements within them. For example, you can target an entire high traffic blog or the homepage of a popular news site. Placements include:
    • Channels (YouTube Partner Channels)
    • Videos (YouTube Videos)
    • Sites (Display Network – includes as a publisher site)
  • Topics: Target your video ads to specific topics on YouTube and the Display Network. Topic targeting lets you reach a broad range of videos, channels, and websites related to the topics you select. For example, you target to the “Automotive” topic, then your ad will show on YouTube to people watching videos about cars.
  • Keywords: Depending on your video ad format, you can show your video ads based on words or phrases–keywords–related to a YouTube video, YouTube channel, or type of website that your audience is interested in.

Youtube Ads can be video, Text, Image banner ads. Used together, you can get more reach and awareness about your product or services.

Leads Dubai is a Lead Generation Company. We help your brands get noticed. Contact us online or call 050 3047470 for your youtube advertising requirements.

Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.

Know more about Mukesh on Google+

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