Many social media platforms allow endorsement of ads through their websites. Facebook to be specific has taken advertisement to another level. A lot of people assume they have good understanding of Facebook ads but unfortunately they hardly scratch the surface with ads. In this blog, we will learn Social Media Marketing with Facebook Advertising.
Many feel that boosting facebook posts is the way to go. Sure, you can target your audience according to age, gender, location etc which is initially great because you can see that these posts reaching thousands of people within in a short span of time. But for businesses selling products or services, general ‘awareness’ of the audience is not enough. You need conversions that lead to purchasing of your goods or services. This is where Facebook Ads Manager – a platform that assists marketers to manage their ads effectively comes into being.
There are three types of Facebook Audiences you need to focus on:
Facebook Custom Audience – The people who visit your websites or are fans of your Facebook Pages.
Database Audiences – Upload your email or database list on facebook to show them your ads on Facebook
Look alike Audience – The people who have a similar interest to your type of pages or websites.
Detailed Audience – Audience you can make on basis of gender, location, behavior, income etc.
Custom Audiences gives facebook advertising a short in the arm. This is where you start getting better results. To turn on custom audiences you need to install the facebook pixel code on website. This pixel helps in tracking potential clients who visit the company’s website. Marketers can in turn use these details to show their ads to the rightly targeted customers who are more likely to be interested in buying the product or service on facebook.