Social Media Marketing tips for beginners

Social Media Marketing is the process of building awareness about your products or services through the various channels (E.g. Facebook, Instagram, Snapchat) The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.

Social Media Marketing tips for beginners

1. Decide on the right platform
As a beginner to social media you have to choose one or two social media platforms and concentrate on those rather than trying to work on all platforms at the same time. This is a mistake that many beginners do and at the end they quit without having any benefit.
A nice way to find out which platform is best suited for you is to find the influencers and analyze where they have success.

2. Optimize your social media profiles
Once you decide which social media tools you will use (at least for the beginning), the next step is to optimise your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your SEO efforts.

Some general rules that apply to all sites are:
• Use a real photo – Social media is about connecting with people
• Write a good description about yourself or your company
• Include a link to your website (where applicable). In other words, do use your social media profiles for SEO purposes as well.

3. Connect your website or blog with your social media pages
After you have your social media profiles ready the next step is to connect your website with your social media pages. There is a certain procedure to follow for each platform and it is very important that you do it correctly.
A correct binding between the two means that search engines and social media websites know which website corresponds to which social media page.

4. Add social media buttons on your website
Besides connecting your website with the respective business pages on social media, you also need to add social media buttons on your website so that readers can easily share your content.

5. Find and follow the influencers best related to your industry
Find people to follow but most importantly to gradually build your followers.

6. Keep a balance between following and followers
Once you start following people you should always have in mind that it’s better to keep a balance between the number of people you follow and the number of people they follow you back.
A strong profile in this case is someone that has more followers than following

7. Share interesting content (text, images, videos)
This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this true in social media as well.

What is interesting content?
• Interesting statistics
• Motivational Quotes
• Research studies
• Images and Videos
• Funny stuff
• Don’t forget about hashtags

• 8. Post many times per day but don’t overdo it

A common question by people who are just beginning on social media is “how many times should I post per day?”
• Facebook business page – No more than 1-2 times per day and no more than 7 times per week.
• Twitter – The more you tweet the more exposure you get.
• Google+ Business page and Google+ profile page – as many times as you want but don’t overdo it because this may create the opposite results.
• Pinterest – a few times per day is enough

Summary
Article Name
Social Media Marketing tips for beginners
Description
Social Media Marketing is the process of building awareness about your products or services through the various channels (E.g. Facebook, Instagram, Snapchat) The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers.
Author

Kimberly is an experienced Social Media Marketing Professional.

• She has an experience of 2+ years in social media marketing in Dubai
• She has successfully worked with 25+ industries to promote them on social media and create good brand awareness for them.
• Her expertise includes Facebook, Instagram, Snapchat & LinkedIn advertising / management.
• Based on her practical experience she also provides the training for the Digital Marketing Workshop conducted by the company.

Leave a Comment