Days of chatting over apps have now been replaced by an even more engaging way of chatting called Snapchat. Snapchat is a social messaging app that allows you to send photos and videos to friends, together with text. The main difference between tweeting or messaging on social media is that Snaps disappear mere moments after the recipient sees them.
But could we use them to market our goods and services? The answer is a resounding YES! “How can this be”?
The answer is Snapchat Geofilters!
Snapchat geofilters are specially designed (personalized) overlays that can be used for Snaps. These geofilters give your pictures specialized and personalized background. Just imagine that you are using a digital greeting card with stickers or logos and/or other fun stuff and adding your pictures on them.
These can be accessed in certain locations. Geofilters change depending on where someone is when they take a photo or video. The geofilters one can see in one location will be different from the geofilters in other location.
So how can these geofilters be used for marketing purposes?
Businesses can make their own/personalised geofilters where they add their business logos and when these are used by customers who snapchat, these business get freely advertised. In these times when Snapchat is used extensively, what better way can there be to take advantage of such situation? In fact in today’s hyper-connected world where Snapchat phase is growing exponentially, if businesses do not take opportunity of these apps they will soon be left behind.
Today, there are over 150 million active snapchat users daily and it seems to be growing every day. One cannot overlook the opportunity this provides.
Using Snapchat’s location-specific Geofilters, you can develop, engage and expand your target audience. Give your current customers your geofilters and when they take pictures. By doing so you’ll cultivate a good business relation with your present customers and when these customers interact with their friends using your brand Geofilter, they inadvertly will advertise your business, when others see your logo. In other words, current customers become your brand advocates! It’s an easy and fun way of improving your visibility through social media.
Gone are the tedious days when one had to advertise through Bill boards, newspaper, pamphlets, radio or television. Internet and Social Media has made the world small. Far reaches of the world can be reached in no time.
If you don’t have a Snapchat account yet then do so right away! Make every effort to reach as many people as you can in a fun and easy way.
Talk to us if you want to run snapchat geo filters in an particular area and time. When people in that area take snaps, they will discover your geofilters and share it.
Kimberly is an experienced Social Media Marketing Professional.
• She has an experience of 2+ years in social media marketing in Dubai
• She has successfully worked with 25+ industries to promote them on social media and create good brand awareness for them.
• Her expertise includes Facebook, Instagram, Snapchat & LinkedIn advertising / management.
• Based on her practical experience she also provides the training for the Digital Marketing Workshop conducted by the company.