SDCI Social Media Marketing Campaign

SDCI – Sharjah Department of Culture and Information – Festival Awareness Campaign

SDCI wanted to run ads for the UAE audiences from 15^th December 2016 – 9^th January 2017. The total number of Impressions to be delivered was 500,000 Views on Social Media in a short time. Leads Dubai proposed and executed the social media marketing campaign in order to achieve the goals.

Below are the examples of the best-performing Ads

Definition:

• Impressions: The number of times your ads were viewed.
• Page Engagement: Total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
• Post Engagement: The total number of actions that people take involving your ads (or all posts, in some cases).
• Post reactions: The number of reactions on your ads (or all posts, in some cases). The reactions button on an ad allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.

Report Summary:

1. Total Number of times your ad was shown = 507,523 times
2. The total number of people who liked and did other actions on the ads = 4,994

Summary:

Youtube Report:

• Total Number of Youtube Video views for more than 5 seconds delivered = 5443
• Total number of times Youtube Video Ads showed & Skipped = 28,545
• Total number of users who clicked and visited the site = 36

Remarketing Campaign:

• Total Number of times the banner ads were shown = 3.3 million times
• Total number of users who clicked the ads and visited the website = 1231

Our Learnings:

• Use of good creativity, with proper, engagement from internal staff to respond to the comments is very important.
• Good Planning on the messaging and measuring the response of the campaign is equally important.
• The Campaign was successfully delivered, based on the engagements and impressions received both on Facebook and Instagram within a span of 40 days
• We are positive that awareness of the Islamic Arts Festival has been spread to many people living in UAE as well as abroad due to the HashTags used and the response gained from them.

Leads Dubai is a digital marketing company. Talk to us for event marketing and promoting your services.

Summary

Article Name

Social Media Marketing Campaign generated over 500,000 video views

Description

SDCI wanted to run ads for UAE audience from 15th December 2016 - 9th January 2017. Over 500,000 Views on Social Media marketing in short time. - Case Study

Author

Mukesh Pandey

Publisher Name

Leads Dubai

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