Top advertisers & analytics experts from all over the world were gathered at the event. This event was all about mobile. How mobile is not and evolutionary but a revolutionary change and the possibilities it enables. Google is building its products for mobile. Our phone is now the first thing we pick up in the morning and last thing we use before sleep. Mobile first world is now the new Adwords focus.
“The shift to mobile has already happened! its a mobile first world”
Shridhar Ramaswamy keynote important points:
Life is lived in moments & there are many moments in life that matters
These are the i-want-to-know / go / do / buy micro moments.
These moments presents brands great opportunity to connect these users
Trillions of searches happening globally every year
More than 50% traffic now comes from smartphones
So it’s about how to invest in mobile.
Examples of Macy get more instore traffic & toyoya automobile examples
Google display network reaches 90% of all internet users on websites & apps
Google has deep understanding of consumer intent & context to deliver ads innovations.
Key Announcements in Adwords
Ads are now designed for mobile first advertising.
In market audience – can show ads to people who are ready to buy
Machine learning technology provides intelligence and speed
GDN can now reach more users with cross exchange inventory
It helps to reach additional website around the world more reach – better quality
Applying RLSA remarketing list to extend to people who are not familiar with us
Similar audiences for search – reach people who are similar interest to your previous site visitors
Demographics for search ads combines search intent with age & gender.
so one can adjust bids for age and gender helps target the right audience on search.
Now show ads to people who searched for your keywords but didnt visit you site. these new visitors are similar to the users in the remarketing list.
It bridges intent and content with technology
There is more opportunity with mobile to reach more people
The adwords platform is now designed for new experience
Adwords data will now be on finger tips & great visual designs.
Identify opportunities and focus on business
it is powerful and more simpler to accomplish more
Simply voice talk the marketing objective and it will tell what option will work better
Google docs and google analytics integration will start to work
Google Analytics 360 suite
Now available to all premium analytics customers
New report builder now built in analytics
New Data Studio 360 will be allow to access data, create good report and collaborate.
There will be free version of data studio which can help create up to 5 reports
Q &A conversational search is a cool new feature
In analytics you can now voice ask a question and analytics will show me the analytics data directly
analytics data assistant will give you answer in analytics like best selling products
With this new innovative announcements reaching more people through ads and maps will be better. There are some tools to understand journey in multi device world. Click on links to see the new tools g.co/marketinggoalsg.co/360suite
We are excited that going forward we can exclude tablets or desktops completely to optimize clients campaigns and wasted spends. The automatic display ads builder is neat too!
Leads Dubai is a Certified Google Partner & we offer advance adwords campaign consultancy. Contact us to use the latest techniques to find more customers.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Know more about Mukesh on Google+