Everything changes. Old night must give way to new dawn. We humans are no different. People change, so do consumers. We must move and adapt to new change. There is no other way to stay relevant and competitive. Marketing strategies which worked well for decades is now evolving.
What can you do to stay relevant and interesting to customers.
There is plenty of competition out there. How do you stand out? Is your mission just selling or to create positive change of value to consumers?
Let us try to understand what is new marketing strategy.
1. Selling is not the objective
Its time we move past a sale and work to create a positive impact which makes difference in a long term. Be a solution provider, the go to guy for a customer in whatever field you are in. Trust plays a very important role. Ability more important.
2. Social World
Being Social is in Human Nature since decades. Its more evident now, thanks to technology. Make sure to share your services and make positive impact. Get noticed the right way. Get people to talk about you. For that you need to be interested in others. Old rule but still works. Consumers talk to each other more than they see adverts. Adverts are passive, Real conversation is where the action is. What are you doing to be worthy of being talked about amongst your consumers? Engage with customers talking on twitter, facebook, Linkedin, Youtube.
3. Have a storyteller in your company
Make sure you make yourself more interesting to a customer. How you can do it? Be different. There are lot of wonderfully gifted peoplein your company. Identify them, empower them to be your company evangelists. Let them spread your services to the world in their own way. Everyone has different personalities. This is what make story telling unique. Make use of their natural instincts.
4. Test.. Test.. Test..
What is marketing strategy? Nobody knows exactly. There is no perfect answer. The only way to know it is test test test… Its a process where you improve by practising.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.