How to use different Ad Types on Instagram

 

How to use different Ad Types on Instagram

There are several Instagram ads type available on Instagram:

  • Photo Ads
  • Video Ads
  • Carousel Ads
  • Link Ads
  • Mobile App Install Ads

How to use different Instagram Ads on Instagram

Instagram Photo Ads

Photo ads allow advertisers to share their unique point of view and to raise awareness of their business through visual, immersive quality photo ads. Specifications for Photo Ads:

Images:

  • Square or landscape
  • File Type: .jpg or .png
  • Min Dimensions: 600 x 315
  • Max Dimensions: 1936 x 1936
  • Min File Size: None
  • Max File Size: 10 MB

Captions:

  • Max: Four lines of copy (300 characters)

Instagram Link Ads

Link ads allow advertisers to drive awareness and engagement through website clicks. People who are interested in the link ad can click on the call-to-action button and link out to a website of choice. Specifications for Link Ads:

Images:

  • Square or landscape
  • 1:91-1:1 aspect ratio
  • File Type: .jpg, .png or .mp4
  • Min Dimensions: 640 x 640
  • Max Dimensions: 1936 x 1936
  • Min File Size: None
  • Max File Size: 10 MB

Captions:

  • Max: Four lines of copy (300 characters)

Links:

  • Opens in an Instagram browser for iOS and default browser for Android

Calls to Action:

  • Available CTAs: Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch More
  • One tap functionality opens page directly from photo

How to use different Ad Types on Instagram

Instagram Video Ads

Video ads allow advertisers to share their unique point of view with the power of sight, sound, and motion. Specifications for Video Ads:

Videos:

  • Square or landscape
  • 1:91-1:1 aspect ratio
  • File Type: .mp4
  • Min Dimensions: 600 x 315
  • Max Dimensions: 1936 x 1936
  • Min length: 2.5 sec
  • Max length: 30 sec
  • Min file size: None
  • Max file size: 10 MB
  • Thumbnails: Same specs as images
  • Video ads must be uploaded with a thumbnail

Captions:

  • Max: Four lines of copy (300 characters)
  • No more than three # hashtags

Instagram Carousel Ads

Carousel ads give marketers a way to tell deeper stories and share more images with people interested in their posts. People who see carousel ads can swipe to the left from the initial image in feed to see additional images and link out to a website of choice from a “Learn More” button. Specifications for Carousel Ads:

Images:

  • Square or landscape
  • File Type: .jpg or .png
  • Min Dimensions: 600 x 600
  • Max Dimensions: 1936 x 1936
  • Min File Size: None
  • Max File Size: 10 MB

Captions:

  • Max: Four lines of copy (300 characters)
  • Maximum: 1 caption. Same caption is used across multiple images.

Carousel Links:

  • Open in an Instagram browser for iOS and default browser for Android.
  • File Type: .jpg or .png
  • Max: 1 link. Same link is used across multiple images.

Carousel Unit:

  • Max: 4 images, 1 link, 1 caption. Note that the link displays as the “Learn More” button. “Learn More” is currently the only CTA available.

How to use different Ad Types on Instagram

Instagram Mobile App Install Ads

Mobile App Install ads allow advertisers to drive awareness and installs of their mobile app. The one tap functionality can help drive people to the app store on iTunes or Google Play to install your app directly from the photo. Specifications for Mobile App Install Ads:

Images:

  • Square or landscape
  • 1:91-1:1 aspect ratio
  • File Type: .jpg, .png or .mp4
  • Min Dimensions: 640 x 640
  • Max Dimensions: 1936 x 1936
  • Min Length: 2.5 sec
  • Max Length: 30 sec
  • Min File Size: None
  • Max File Size: 10 MB

Captions:

  • Max: Four lines of copy (300 characters)

Links:

  • Opens in an Instagram browser for iOS and default browser for Android

Calls to Actions:

  • Available CTAs: Book Now, Download, Install Now, Learn More, Listen Now, Play Game, Shop Now, Sign Up, Use App, Watch More, Watch Video
  • One tap functionality opens page directly from photo

 

Instagram Marquee

Marquee campaigns are ideal for driving mass awareness and when high frequency are critical for your business objectives. In addition, you can also drive mass awareness to a broad audience with Marquee. Marquee is a single day campaign driving maximum reach, frequency, and exclusivity on Instagram.

Marquee is a high impact, single day campaign offering guaranteed impressions and placement in the top ad position of Instagram’s feed. Ads are inserted up to three times per day. Marquee campaigns guarantee that your business’ story is at the center of their Instagram experience, extending campaign reach by 10-20% and frequency by 2x. Marquee is currently available in the following formats: Photo Ads, Video Ads, Carousel Ads, and Link Ads. Please contact your Facebook representative to purchase Marquee.

Instagram Ads are still evolving and there are new updates. Contact leads dubai for your specific requirements.

Check our Instagram service page for more details

Summary
Article Name
How to use different Ad Types on Instagram
Description
There are several ad types available on Instagram today: Photo Ads Video Ads Carousel Ads Link Ads Mobile App Install Ads
Author

Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Know more about Mukesh on Google+