How to use conversion optimizer for mobile app downloads.
If your advertising goal is to promote mobile app downloads, you may want to try the following approach:
When you launch your mobile app promotion campaign, avoid overly restrictive campaign settings (too much location targeting, for example) that could reduce your traffic.
Keep track of your performance over the first two weeks, then exclude sites and categories that aren’t reaching your goals.
Once you’ve optimized your campaign and reached a sustainable CPA, begin using Conversion Optimizer, and set a target CPA that’s consistent with your performance to date. Note that download conversion tracking is only available for advertisers promoting Android apps and for existing users of the AdMob iOS translation service.
Use these targeting methods to further refine your traffic:
Target new devices
Add interest categories to your ad groups to reach people interested in products and services similar to those your business offers
Use advanced ad scheduling with bid adjustments for specific days of the week and hours of day
10 tips for conversion optimizer success
Set either a Max. CPA or Target CPA bid based on which metric is most familiar to you.
Raise your max or target CPA bid ito increase traffic and conversions.
Start with the recommended CPA bid and modify your bids often to find what’s right for you.
Use Conversion Optimizer with existing campaigns. The longer a campaign has used conversion tracking and the more conversions it’s received in the past 30 days, the more data that Conversion Optimizer can draw upon to make predictions.
Keep in mind that changes in ad performance are natural, and you may need to use Conversion Optimizer for some time to get an accurate understanding of its effects on your campaign’s performance.
Don’t make huge changes to a campaign while running Conversion Optimizer (example: deleting all ad groups and replacing them with new ones).
Do make small changes to your campaign that fit your business needs (examples: adding/deleting keywords, changing creative, changing landing page).
Don’t remove your conversion tracking code from your website or move it to a different location while running Conversion Optimizer.
Raise your Max or Target CPA bid if you want to increase traffic and conversions. Lower your Max. or Target CPA bid if you want to lower your average CPA. Traffic will likely decrease.
Compare your CPA and conversion rate before and after using Conversion Optimizer to gauge its impact on your campaign.
Remember, you can always turn off Conversion Optimizer, and your campaign will revert to the previous CPC bids you were using.
If you’re consistently hitting your budget, increase it to allow more visibility for your ads.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Know more about Mukesh on Google+