With more than one million apps currently in the Google Play and iTunes Stores, we know that those of you advertising apps are looking for ways to drive valuable installs at scale while helping your apps stand out from the crowd. We recently launched several app promotion features designed to help those of you who have created an app promotion campaign in AdWords, or are considering creating an app promotion campaign, maximize your return on investment.
For advertisers looking to promote your apps to app users, capturing the attention of potential users and driving them to download your app is key. Many advertisers use our text ads to drive people to an Android or iOS app, and we’ve now optimized text ads for Android or iOS apps to include more information about what users are getting, what they have to pay for it, and how others feel about the app.
The ad rotates to display all the information when a user clicks on the ad. The user has to click on Download to go to the app download page.
With AdWords, app advertisements are automatically updated with the latest information like reviews and ratings. You simply create a text ad that points to your app download page, and AdWords supplies the graphics and formatting. We’ve found that when app advertisers provide users with this kind of important information about their apps, many have seen their cost per conversion decrease by about 25%. Know more about app marketing here.
Leads Dubai is a Lead Generation Company. We can help you get more app downloads.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.