What is your Marketing Goal?

One good thing Internet has brought along for businesses is that we now have more insights into what works!. We are equipped to make better decisions by knowing what works in digital marketing. But knowing what works is subjected to one’s expectations. It’s only half the battle won. While the online marketing tools and capabilities are plenty, our minds & thoughts and way of doing marketing have not caught up.

How Small businesses can leverage Digital Marketing

Consider this scenario: A company advertises a full-page ad in a newspaper. How do you compare performance on a big full-page newspaper banner ad or billboard ad compared to a home page banner ad on youtube or any popular website? Depends on what you are measuring but I hope you agree that you can get better ROI online at almost half the cost. We advise small businesses in Dubai to think of the goals and objectives before doing any brand awareness campaign. It is better to question everything beforehand and avoid any disappointments later.

At Leads Dubai, we get inundated with calls for bulk SMS & bulk email enquiries. We have noticed that it solves the purpose for some of the clients, but for the majority, it’s not the right solution. There are better ways to do marketing & this is what I want to highlight through this post.

Before selecting the marketing channel, a business needs to step back and think about what marketing goals they want to achieve. Will the selected marketing method really help them? & at what cost? What if it doesn’t work. The solution is here —> Always Test

Let’s say AED 10,000 marketing budget, we advise spreading the budget spend to different channels. That way you will know which method is working and spend more there. Let’s understand the scenario in which these marketing channels are helpful

SMS Marketing:

Can be effective if you want to send a quick message to end-users for promotion, event, announcement, call back request etc. SMS works great as more users open the message to read it and then if of interest will call. You can send SMS based on many different targeting options. We advise messaging to your own list.

Email Marketing:

Email is the best social media. The real Marketing channel. Unfortunately, since it’s free and anyone can send or receive emails, there are just too many emails! Take a look at your inbox. How many emails are unread? The problem is that since there are so many lists and websites we subscribe to, there are so many emails to read!. Result? no one is reading your promotional emails. We noticed that out of 1,000 emails you send, 5% open the emails. from 50 users who open your emails, a further 10% of users will click your email creative and visit your website. So the cost per visitor? It’s quite high. So always question before doing your next email marketing campaign.

Database Sales:

We do not sell databases and do not encourage them. Another reason is that it doesn’t work. This is feedback from many of our clients. See this post on why an email database won’t help

Linkedin Advertising:

This channel works great if you want to promote B2B products or services. Linkedin has some great advertising features which can help you reach the right professionals, industry type, C-level senior executive, locations and much more. With LinkedIn sponsored and display ads, this is by far the best professional network you can reach out to.

Facebook Advertising:

Facebook is the world’s biggest social media and we don’t need to convince you that this is the place your customers hang out. It has some great new targeting capabilities which you can use. This is our previous Facebook marketing article you can read. It’s a great marketing channel if you want to reach out to the end-users.

Youtube Advertising:

Did you know that youtube is the world’s no. 2 search engine in the world? As per these statistics, over 300 hours of videos are uploaded every minute! There are a lot of users checking out youtube videos every day. You can show your video ads to multiple users at a very low cost. Sometimes the cost per video view is 25 fils ( 4 cents). this means AED 10,000 spent on youtube can get you over 40,000 complete video views along with subscribers for your channel, shares and likes. Since video is engaging video and audio, the recall value is banner than banner ads. Of course, this comes at fraction of the cost compared to TV Advertising.

Google Adwords Advertising:

Google Ads is something we are very passionate about. This is where our interest is! If a user is interested in something. They type on Google. S0 intention is there. All you have to do is show your ads to them at the right place & right time. We have successfully managed to serve many of our clients over the years of lead generation. See what some of them have to say. We have noticed many business owners are busy with their business + managing adwords campaigns on their own. As a result, they do wrong optimization or spend little time on their campaigns. As a result, they are not able to get better returns from their marketing activity. This post explains how some advertisers are losing money on Google Adwords.

Leads Dubai is an SME and we understand how marketing works. We want to help small and medium businesses and advise them on the best return from their marketing campaigns. Do tell us in the comments your marketing challenges so we can try to simplify it.

Leads Dubai is a Lead Generation Company. We are Google Partners & can help you generate new leads. Simply fill up this form or contact us at +971 50 304 7470

Summary

Article Name

How Small Business's can leverage Digital Marketing

Description

One good thing Internet has brought along for marketers is that we now have more insights in what works!. We are equipped to take better decisions by knowing what works in digital marketing. In this post we discuss if, sms marketing, email marketing, google adwords, facebook advertising, linkedin advertising.

Author

Mukesh Pandey

Publisher Name

Leads Dubai

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