How Google Adwords can help get more B2B Leads

We ran Google Adwords Campaign for B.E.C Perimeter Security Ltd – UK, to help them get new clients in Middle East

The client Mr. Gary Barrs says”

“I have had a number of enquires and not just for turnstiles but other products as well. ” 

This company wanted to promote Turnstiles (Revolving gate doors). They wanted to run a Google Ad Campaign for Arab States.

We ran Google Adwords Campaign and below is the result

Summary of monthly Report

  • Total Clicks received on Ads = 598
  • Total Cost for all clicks = Less than $ 200
  • Total new targeted traffic on site =   more than 500
  • For every 1$ spent, the client got 3 potential customers on its website.
  • Total Clicks from countries in Middle East
  • Egypt = 216, Saudi = 99, Iraq = 65, UAE = 45, Jordan / Turkey = 34, Yemen = 24
  • Lebanon, qatar, cyprus, kuwait, bahrain, oman israel ( together clicks) = 85


Leads Dubai Analysis & Suggestions Post Campaign:

  • We see demand for turnstiles products in Middle East.There is also high competition in the market.
  • We suggested the client to step up advertising and focus on getting new qualified leads. Not just visits to website.
  • We lost potential 41% search ad share to competition due to low budget. Increasing monthly spend to __ per month will get better result.
  • Explore common terms and keywords by which people search for Turnstiles products and target new potential customers.

 Client received  over 500 new visitors from Middle East region within 30 days. These were potential customers.


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Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Know more about Mukesh on Google+

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