How Google Adwords can help get more B2B Leads – Case Study

Google Adwords can help

 

We ran Google Adwords Campaign for B.E.C Perimeter Security Ltd – UK, to help them get new clients in Middle East. Read this case study on how Google Adwords can help your business too.

The client Mr. Gary Barrs says”

“I have had a number of enquires and not just for turnstiles but other products as well. ” 

This company wanted to promote Turnstiles (Revolving gate doors). They wanted to run a Google Ad Campaign for Arab States.

We ran Google Adwords Campaign and below is the result

Summary of monthly Report

  • Total Clicks received on Ads = 598
  • Total Cost for all clicks = Less than $ 200
  • Total new targeted traffic on site =   more than 500
  • For every 1$ spent, the client got 3 potential customers on its website.
  • Total Clicks from countries in Middle East
  • Egypt = 216, Saudi = 99, Iraq = 65, UAE = 45, Jordan / Turkey = 34, Yemen = 24
  • Lebanon, qatar, cyprus, kuwait, bahrain, oman israel ( together clicks) = 85

 

Leads Dubai Analysis & Suggestions Post Campaign:

  • We see demand for turnstiles products in Middle East.There is also high competition in the market.
  • We suggested the client to step up advertising and focus on getting new qualified leads. Not just visits to website.
  • We lost potential 41% search ad share to competition due to low budget. Increasing monthly spend to __ per month will get better result.
  • Explore common terms and keywords by which people search for Turnstiles products and target new potential customers.

Client received  over 500 new visitors from Middle East region within 30 days. These were potential customers.

Are you a B2b Business and trying to find ways to improve your lead generation? There are many new marketing options available.

Still wondering how Google Adwords can help you with your business?

Simply fill the contact us form and we will get in touch.

Mukesh Pandey is a Digital Marketing Strategist. Passionate about Digital Marketing and the trends in the industry for 10 years. He is Google Ads Certified, Social Media Ads Manager & SEO Consultant. He has trained over 500 executives & business owners over the years. Helped over 300 companies achieve their digital marketing results. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Hire Mukesh for your Marketing Campaign

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