Instagram provides a platform for businesses of all sizes to reach a captive audience and visually inspire their unique point of view. Inspire people visually with your business’ story
What’s the Opportunity for Businesses on Instagram?
Businesses have been a part of the Instagram community since the beginning. Since 2013, many businesses have used Instagram ads to successfully connect and engage their fans through beautiful imagery.
Instagram can help you and your business to:
Generate awareness, interest, and intent for new products and campaigns
Reach your customers at scale
Drive website clicks and mobile app installs on Instagram
Showcase your products, app or service where people seek visual inspiration
Grow your business and inspire your customers to see your brand differently or take action on a product, app or service.
Drive users through the funnel to take further actions
Advertise on Instagram with below objectives
Showcase your product, app or service visually
Communicate / share your brand’s unique point of view
Reach the right people with relevant content in a creative environment
Express highly memorable, creative, and distinct visual messages through your ads
The advantage of advertising on Instagram is that the advertising experience can be seamless with the rest of the community content. When businesses use rich visuals and emotion to tell their story on Instagram, their ads don’t feel like ads.
Businesses have found success on Instagram through the use of creative that is relevant to their audience and feels native to the platform. You can use visual imagery to evoke emotion, inspire your community, and drive action. This post was about, How Business can Advertise on Instagram
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.