Google Adwords Cost Per Click Rate is Highest in UAE
This is true! as Google Adwords / Pay Per Click / Paid Search gets more effective, more and more advertisers come online increasing the competition of clicks. This is like inflation of clicks in recent times. The cost per click has been rising over the recent years. With smartphone and mobile, the cost of a search ad has increased too. A research from wordstream shows which countries have the most expensive cost per click.
Below are the top 3 countries represented in the map, in order of highest average cost per click on the Search network.
1. The United Arab Emirates has an average CPC 8 percent greater than the US average.
2. Austria has an average CPC 2 percent less than the US average.
3. Australia has an average CPC 5 percent less than the US average.
This research was done using google keyword planner and some real data from multiple accounts.
The Most Expensive Country in PPC : United Arab Emirates
UAE is a booming economy with different businesses. The nation with the highest CPCs is the United Arab Emirates, where Cost per click rates average 8% more than they do within the US. A rich and diverse economy – which relies on industries such as finance and tourism, known for their high CPCs – likely helps to put the country at the top of the list. A lot of local business also propels the cost per click which makes search advertising a very competitive space.
What this means for business in UAE
Imagine, with 10 wrong clicks per day at a cpc rate of aed 10 – you loose AED 100 a day = AED 3000 a month!
Worst part could be, that you may not even be aware that your loosing money by wrong targeting settings and advertising. With cost of advertising increasing, it is even more important to carefully manage your campaign. There are many Certified Adwords Agencies like Leads dubai which can help you lower the cost of clicks and improve your online advertising performance.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.