Facebook Advertising Agency in UAE - Find New Customers
More than 10 million people in the UAE are Facebook users. About same number of people also use Instagram. This is almost 80% of the UAE population. Imagine if you do Facebook advertising campaign, you could reach most of them. Your audience are on Facebook & Instagram. Reach new and existing customers as they connect with people and find communities on Facebook, Instagram, Messenger and WhatsApp. Facebook Advertising cost is still low compared to other advertising options. Facebook Marketing becomes more effective with the below options. Facebook Ads are now called Meta Ads.Advertising on Facebook helps you find the right people who will love your business. Tell your brand story your way and keep in touch with your customers.
Meta Ads Objectives:
| Previous Meta ads objective name | New Meta ads objective name |
|---|---|
| Brand awareness | Awareness |
| Reach | Awareness |
| Traffic | Traffic |
| Engagement | Engagement |
| App installs | App promotion |
| Video views | Awareness Engagement |
| Lead generation | Leads |
| Messages | Engagement Leads |
| Conversions | Engagement Leads Sales |
| Catalog sales | Sales |
| Store traffic | Awareness |
Which Facebook Ads Campaign Activities you want?
Get the results that you want with the right ad objective.
Facebook ad auction is designed to help your ad get the most results possible for your budget. We help you choose the ad objective that best supports your business goal. This way the campaign will look for people across Facebook, Instagram and Messenger who are more likely to take the action related to your facebook campaign objective. Lets look more in these ad types:
Awareness ads
Reach new audiences and stay top of mind with customers across Facebook, Instagram and Messenger.
Reach
If you want to increase awareness, we use this ad optimisation when you want to reach the maximum number of people who may be interested in your brand. Track reach (the number of people who have seen your ads), and impressions (the number of times your ad was seen)
Brand awareness
If you want to increase your brand recognition and reach new people likely to be interested in your business, then this is the best campaign type. Track the estimated number of people who recall your brand awareness ads divided by the total number of people your ad reached.
Video views
Video Ads tell your brand story and showcase your business to customers likely to be interested. There are two ways to measure your video ads: Duration metrics show how long people engage with a video, while milestone metrics show what parts of the video people got to.
Traffic Ads
Get more people to your website. Traffic campaigns bring more potential customers to wherever you do business. Decide where you want to send people who click on your ad, such as your website, or to start a conversation with your business on Messenger or WhatsApp. Facebook shows your ad to people most likely to click your ad and sends them to your chosen destination. There the potential customers can learn more about your products and services. That way, they'll be one step closer to making a purchase or doing business with you.
Facebook Lead Ads
Collect leads for your business or brand. This objective is good for:
- Instant forms
- Messages
- Calls
- Sign-ups
Engagement
Get more video views, Page likes or event responses. This objective is good for:
- Messages
- Video views
- Post engagement
Sales
Find people likely to purchase your product or service. This objective is good for:
- Conversions
- Catalogue sales
- Messages
App promotion
Find new people to install your app and continue using it. This objective is good for:
- App installs
- App events
Facebook Ad Placements
You choose where your ads appear – on Facebook, Messenger, WhatsApp or Instagram. This depends on the objective that you choose when you create your campaign, as well as your ad type and settings.
Facebook Ads Campaign Creative Types
Create ads that shine on every Facebook app. Facebook ads blend seamlessly with your customers' favourite content and come in many visually engaging formats. Use videos and images you already have, or take your social media ads to the next level with Meta's creative best practices. Check more on Facebook Ad creative sizes
It's no secret that bold, high-quality visuals and compelling messages can grab people's attention. But they can also help make your ads more relevant so that they can perform better in facebook auctions.
Image Ads
Drive people to destination websites or apps through high-quality and engaging visuals. Use your own images or create an ad with stock photos to tell your story. The best Image size is 1080 X 1080 pixels.Video Ads
Videos perform much better as its motion with audio. Show off product features and draw people in with sound and motion. If you dont have a video, there are video creation tools too.Collection Ads
Encourage shopping by displaying items from your product catalogue – customised for each individual. Use dynamic options to showcase your products in various ways.
Carousel Ads
Display up to ten images or videos within a single ad, each with its own link. Use carousel ads to show different images of the same product, or create one long photo that people can swipe.
Facebook Advertising & Targeting Options:
Reach the people who want to hear from you.You decide who sees your business's ad. Narrow down your online ad's audience by interests, gender or location and use ad targeting to find the people most likely to click. Some more options are:
- User Location - Advertise in countries, cities, radius, or specific areas
- Demography - Show ads to users based on their age, gender, relationship status, job title, education..
- Connections - - Reach people who like specific pages or events to reach the right audience
- User Interest - They expressed an interest in hobbies, topics, like pages, consume content, or engage.
- User Behavior - Target people who are looking to buy something specific through their online activities.
- Income level - If you're selling an expensive product, this is good targeting option.
- Industry & Designation - reach people based on where they work, job profiles or business owners.
- Home-ownership status. - a good indicator for real estate ads campaign lead generation.
- Parents with the age group of their kids - parent focussed advertising - education
- Life events like - Upcoming Anniversary, Birthdays, Wedding other milestones - occasion-based advertising.
- Shoppers - show ads to users who are active online shoppers through their online purchase behaviors
- Gamers - Show ads to users if they are active gamers.
- Mobile OS & Device. Good for app download or click-to-call campaigns based on device types.
- Education & Degree - A good option if the education or degree of the user is important.
- Read more about Facebook advertising options
Advance FB Ads Targeting Features:
Facebook Custom Audience:
With Custom Audiences, you can reach customers you already know with ads on Facebook. Just upload a list of contact info like email addresses or phone numbers. You can also use info from your website or app. If they visited your website or interacted with your social media profiles, they can be retargeted too. These are the warm and receptive audience and advertising to them makes more sense. We create campaign ad sets to deliver your ad to these people if they're on Facebook.Facebook Lookalike Audience:
With Facebook Lookalike Audiences, you can find similar audiences to your website visitors, Facebook and Instagram post engagers, video watchers, and more. If you have your own database, you can upload and Facebook can find the social media users from your database. Furthermore, we can try to find similar or lookalike audiences from the original database. We have found lookalike audiences to be more powerful where you can find better quality audiences compared to cold demography social media ads targeting.Mobile App Downloads:
80% of Facebook users use Facebook on their mobile phones in UAE. You can reach a massive amount of these users based on the above targeting options. People using Android or iOS devices can install your app right from the ads targeting them. We have noticed that running video ads that show app features can help better quality app downloads.Retargeting Ads on Facebook:
People who visit your website can be reached again when they go back to facebook or their apps. Convert customers while they’re engaged on the world’s most popular social network. Reach customers across devices with retargeted ads right in their News Feed and Right-Hand Column. You don’t have to be friends to benefit. Leads Dubai has partnered with Adroll for this feature.
Instagram Advertising:
Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customers and prospects. It's a creative way to find new customers and the engagement rate is high on Instagram. See our post on how much is Facebook advertising costs. Read more from the Facebook help center There are many facebook advertising agency in UAE. Make sure to check their past works and if they have experience with local markets and most important is the team knowledge on the social media marketing trends. Often poor strategies leads to poor results. As facebook advertising agency in dubai you can call us to discuss your project.Leads Dubai is a Lead Generation Company. We provide Social Media Marketing & Google Ads to help the client achieve their marketing goals. As Certified Google Ads Partners in UAE for the last 11 years, we make sure you get meaningful results. Contact us for your facebook advertising campaign today. We use facebook business manager and have some past facebook ads examples to share. We also make sure your ads are compliant as per facebook ads policies
