Everyone in the world believes if we send discount emails or emails with information the customers will come flocking to their website or store and buy the products. This might have been true a long time ago, things have changed and we need to evolve our strategies to meet the needs of the customer.
It surprises me that many clients have tactics in places to gain customer’s attention. But we should always consider the holistic picture before developing our email campaigns. Since we are not alone and our competitors are developing similar tactics to lure his and your customers. Therefore discussing about why the customer will come to your store versus your competition is a thought to consider before developing copywriting from your email marketer.
This leads to the general Do’s of a system, which needs more thought process and credit it deserves. Setting a goal becomes the primary objective behind any marketing campaign. Understanding how will the system play out for our customers. Will he or she enjoy the experience or let the email be stuffed in the Junk Mail compartment. Eventually all these elements add up to one’s company Brand, which is not to be taken lightly. As a structured attempt it would be amazing when we interview our customer and ask them questions related to their email skills. This will help us develop a realistic goal.
Getting creative is important since there is an up-tick of emails sent during the holidays. A company eyes to differentiate from all similar themes, you need to find a way to stand out from the crowd. One can incorporate creativity into your email by thinking of a fun subject line, providing a creative offer or time sensitive discount, or creating a new asset about your product and the holidays.
By Using targeted e-mail marketing strategy you may customize or modify your message to your particular audience. In marketing terminology, this is known as segmentation. The benefits of using an e-mail marketing strategy to advertise your business are numerous, such as: low cost as compared to standard emailing costs, this speed at which the message is sent, along with the facility for recipients in order to forward this message to people who may also be interested. Furthermore, e-mail marketing software helps you to track results of the communications you made, additionally helping you to assess your success and also increase your messages through the statistical insights.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.
Know more about Mukesh on Google+