Digital marketing for Dubai real estate property lead generation. See how quality leads were generated.
Cost-per-click rates on Google are sky high!. Usually around AED 15 – 20 per click. With new changes from google on Adwords campaigns, it will get more complex. Back we ran a Google Adwords campaign. Duration for Union House Real Estate
Objective: Property Lead Generation from High Networth Property Investors interested to buy properties in Dubai.
“7 days of advertising resulted in 10 qualified leads from investors who were looking to buy properties”
Real estate property lead generation – background
Consider the UAE Property marketing scenario in terms of digital advertising. There are many top developers, countless real estate companies, and thousands of real estate agents. On top of it, there are multiple real estate events. The good news is that Dubai – UAE is a vibrant market where a lot of people come and go. With great strategic locations and amazing development and infrastructure, Dubai is the place to be. If you want to reach out to new property investors it makes sense to advertise both in UAE & Internationally, mainly in GCC states who are more likely to buy a property in Dubai.
For the Real estate company, we ran a Google Adwords campaign running in 3 countries, Singapore, Hongkong & Malaysia. We mainly targeted brand keywords and people were already searching for Dubai properties. The timing was right and as per Tarun, an executive from Union House Real Estate, 4 out of the 10 qualified leads were at the venue to buy the properties. Valuable lessons have been learned from this campaign which will be implemented in the next campaign.
Furthermore, remarketing display ads to past website visitors and using social media marketing will be immensely profitable to find good quality prospects for generating new real estate leads.
Leads Dubai is a certified Google Ads Partner. Are you looking for digital marketing for the Dubai property? With social media ads, we help you get more real estate leads by providing digital marketing services.
