Search Ads for Car Rental Company in Dubai

How Amex Car Rental Company increased their daily calls and leads by running Google Search Ads Campaign using Call Extensions.

About AMEX Car Rental DMCC:

Amex Cars DMCC has been providing rent a car service to clients across UAE. We have made sure to provide quality cars, and professional services to all our clients. We have a wide range of fleet and we make sure, we deliver what we promise.

Background:

Amex Cars are based in JLT relied on repeat customers and over a period of time, they felt the need to do more marketing to reach new customers. They had never tried Google Adwords before and were reluctant to try online marketing and not sure if it will work. They had cars to lease but were finding it hard to find daily customers. They approached us for car rental google ads.

Goals:

• Get daily phone calls and leads
• Maintain a steady flow of inquiries to move cars
• Grow visibility by boosting website traffic

Challenge:

• There is tough competition in the space of renting a car company in UAE.
• The price-sensitive industry with many options available to customers.
• The cost of marketing is high considering the bigger players.

Strategy & Approach:

Leads Dubai used the below strategy to help Amex rent a car and get more cost-effective leads from Adwords.

• Developed an effective landing page with the key information displayed right on top.
• Worked out a special offer to display in ads and on the landing page which lead to conversions.
• Special focus on mobile, with call extension and call-only ads, which lead to more calls.
• Introduction of chats and quick-to-respond company executives.
• Implementation of conversion tracking and another measurement mechanism.
• Created themed adgroup which lead to better clicks at a low cost per click
• Created multiple ad copies, which were relevant to the keywords & context.
• Use of all ad extensions to boost CTR, Leads, calls & walk-ins.

Key Tools Used:

The above pic shows Blue Line, which is the click-through rate. The Red line shows the average position. With improved CTR, the client got a higher ad position and lower cost per click.

Results:

1. Over 5000 qualified website traffic was sent to the Amex website in the last 4 months
2. Daily 2 – 3 leads/calls as new were delivered in the same period
3. With hyper-local targeting, over 300 calls + chats were generated.
4. More clicks in the same budget were delivered across the months.

Nabeel Sher – Managing Director of Amex Car Rentals says:

“I would like to take this opportunity to thank Mr. Mukesh and his team who have imprinted a very professional impression on me since we met the first time….”Leads Dubai ” is an absolute pleasure to work with. It’s super helpful in organizing the advertising sector for my business with positive results. Mr. Mukesh has really worked hard for us to gain the spotlight of the audience, especially on Google. I would wholeheartedly refer my business colleagues and friends to work with Leads Dubai for a positive breakthrough in their business..”

Summary

Article Name

How Car Rental Company in Dubai generates new calls - (Case Study )

Description

Google Ads Goals for Car rental company is to - Get daily phone calls and leads - Maintain a steady flow of enquiries to move cars - Grow visibility.

Author

Mukesh Pandey

Publisher Name

Leads Dubai

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