According to Techipedia, 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. That not only shows the opportunity behind texting as a communications medium, but also how crucial it is to get the message right –Alright you have got their attention in the split of second before they either delete your message, read and move on to read other messages or call you directly to enquire. (Hubspot Post resource.)
So let’s take a look at some SMS campaigns that can provide content people actually want, instead of those spammy text messages we’ve all received that do more harm than good for your brand. What are most common scnerios of sending sms campaigns.
When there is a sale of products
When you want to make an announcement about events
Communicating with your active customers
Sending service alerts and reminders
Process of SMS Marketing:
You define the target audience you want to send sms marketing to. There could be various categorisation filters depends on your database.
English is 160 characters where actual text is 149 characters and 11 characters is an OPTOUT1234 number so users can un subscribe from sms.
Often after sending the sms, we send the reporting so you know how many sms were delivered and how many undelivered.
More over the best report is the calls you will receive after the campaign which tells you the success rate.
Challenge of SMS Marketing:
SMS Marketing on your own database is 10 times better than sending sms on databases where you dont know them. Based on our experience, when you hire a database company to send your sms marketing, make sure the database is genuine, talk to their past customers who have done sms marketing and the results. Because admit it, people who dont know you will be least responsive when they read your messages compared to your own customers. So as a client one must set their expectations right. SMS Marketing for brand awareness and broadcasting works well.
Bulk SMS Marketing in Dubai – Does it work?
SMS Marketing isnt right for every business. Think about your goals you want to achieve from the sms campaign. And for those businesses for which it is applicable, it’s crucial to use it in only the most appropriate scenarios. It also appears that SMS is rarely useful as a means of generating leads, customers, and revenue when it operates in a silo; it is most successful when there are more integrated marketing campaign leveraging social media, Google Ads, pay per click, email marketing, website search engine optimisation and more..
You may also consider showing your ads on mobile devices only within specific areas in dubai, abu dhabi & UAE. This is hyper targeted ads which will show on their google search on mobile devices only when they search for related products you sell. We have helped generate new calls and walkins to our clients.
Leads Dubai is a Lead Generation Company. We do SMS Marketing, Email Marketing, Mobile Advertising using ppc Google Adwords. Contact us so we can suggest you the right marketing channels to use to promote your products.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.Know more about Mukesh on Google+