This article is about SMS Marketing in Dubai. The cell phone is really the first piece of technology that people started carrying with them all the time. SMS, if done properly, is an effective way to reach customers both domestically and globally.
While the modern world has focused on smart phones and flashy apps. SMS marketing is still a hugely
important part of our mobile lives.
In SMS Marketing a successful strategy is about intimacy and immediacy, to have the right information for
the right person and at the right time.
Why SMS Marketing is effective?
SMS service is by far the best and the most efficient way of sending messages and offers to your
prospective or existing clientele. SMS is also very cost effective and it ensures that reaching your
customers is convenient.
Benefits using SMS as Marketing Tools:
Highly Targeted: SMS Marketing can be highly targeted. You can create groups and send out highly
targeted messages which will ensure that there are no messages which will get wasted.
Cost effective: SMS Marketing is significantly cheaper than any other messaging system. Direct
marketing using SMS costs up to 80% less.
Responsive and customer interactions: SMS Marketing is the most direct form of marketing that is
available in today’s world.
Innovative: Many businesses around the globe are actively promoting their business using this method of
communication. As such the reach and effectiveness and brand recall for this form of messaging is much
more than any other modes of communication.
Raising Incomes: SMS marketing affects the bottom line of the business. When successfully and
efficiently done it increases the sale of the products and increase the bottom line.
SMS Marketing: Tips and Tricks
There are a lot of ways to approach SMS marketing, whether you’re a big company or a small startup
looking to branch abroad. There are basic tips like offering your consumers real value, emphasizing
intimacy, and being conscientious of cultural norms and traditions. You really need to offer consumers a
foundational benefit as the primary reason for having a mobile relationship with you.
While going for SMS marketing following points need to keep in mind.
Do your research to make sure you know what times of day people are most social “or “ what kind of Information/language will be most effective.
Have a strategy and incorporate how many people you’re going to be able to reach when the product actually gets out there.
The best types of direct marketing campaigns are those that drive action. So it’s important within your SMS marketing messages to tell people what you’d like them to do.
If businesses think they may want to do text, it’s never too early to collect numbers for the opt-in lists.There are lots of ways to do it.
Target the audience as per their age, location, region, gender, pin code etc.This will simplify the Message experience.
Send interactive messages via which you can influence the buying decision of customers.
Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai.