App Store Downloads for Android Apps & iOS Apps

 

 

App Store Downloads for Android Apps & iOS Apps

Mobile App downloads is changing over time. You can do Cost per Downloads( CPD), This is a cost per click model on mobile devices. Where you pay only when someone clicks on your app ads. Usually 1 – 3 people who click your ads end up downloading apps.

You can also do Cost per Installs( CPI) CPI installs on android is 40% cheaper than iOS app installs as per Fiksu CPI is cheaper if you are looking to get more downloads cheaper cost.

iOS has a high income user base. Downloads on android is higher but revenue per download is on iOS is way more than android.

 

App Store Downloads for Android Apps & iOS Apps

iOS has a high income user base. Downloads on android is higher but revenue per download is on iOS is way more than android.

Problem with android is that its fragmented with many device manufacturers producing low end phones and hence it caters to a low income audience on a bigger scale.

Now how to market to the right audience in android? This is an app marketers dilemma and there is a way to fix this problem.

App Marketers can now target their audience segments

1. Segment audience by device type – like which phones. samsung, htc,.. other unknown android devices.

2. OS Versions of Android

3. Facebook Ads

App Store Downloads for Android Apps & iOS Apps

Facebook is a great opportunity for App Marketers. It has 15 – 50% lower CPI than other platforms.

We at Leads Dubai have partnered with high end mobile networks where your app download messages can be displayed to help youo get new downloads.

Leads Dubai is a Lead Generation Company in UAE. We do digital marketing and we do it well.

Contact Leads Dubai for App Downloads

Mukesh Pandey is a Digital Marketing Strategist. He is Google Adwords Certified and strongly believes that Internet will enable us to speed up innovation and make life easier for everyone. He also founded Leads Dubai which is a Lead Generation Company in Dubai. Know more about Mukesh on Google+